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Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch)

I've had this odd feeling of déjà vu this month, especially as I discover that my first job out of college was at a tech startup that proved to be well ahead of its time. In 2000, I worked as technical writer, and then a marketing writer, for a startup whose main product was Popupshop.com, which […]

Written by David Berkowitz May 28, 2013November 26, 2020

Advertising

The Biggest Red Flag from a Vendor

I receive a lot of pitches from companies and people collectively known as vendors. Some are publishers, platforms, technology companies, apps, developers, websites, and other self-described genres. They're all vendors though because they&39;re all selling something. They are also known as sellers. I&39;ve seen two major red flags lately, one from a vendor on the […]

Written by David Berkowitz April 24, 2013November 26, 2020

Advertising
Columns
Social Media

Six Steps For An Epic Promoted Tweet Fail

Today's Social Media Insider column, originally published in MediaPost  &0160; Marketers, if you&39;re looking for tips on how to make the most of Twitter&39;s new ad platform, skip this and harass your favorite Twitter guru. Heck, my cohort Cathy Taylor already gave a good taste of what&39;s new about the ad model. There&39;s enough sound […]

Written by David Berkowitz April 20, 2010November 26, 2020

Advertising
Columns
Social Media

The Social Agency of the Future

Originally published in MediaPost's Social Media Insider If you look ahead at the agency business several years out, where will social media fit in, especially once some of the hype dies down? The question occurred to me after hearing a speech by someone I&39;ve worked with for over four years now: 360i CEO Bryan Wiener. […]

Written by David Berkowitz March 3, 2010November 26, 2020

Advertising
Columns
Social Media

Offerpal Befriends Direct And Brand Marketers

Originally published in MediaPost's Social Media Insider   One emerging business model that has caught on in social media is not particularly social at all. The model, especially prominent in supporting the booming social gaming business, allows marketers to target consumers with cost-per-acquisition deals that earn consumers points or virtual currency in the games. Among […]

Written by David Berkowitz February 16, 2010November 26, 2020

Advertising
Columns
Social Media

The Social Graph Ad Targeting Buyer's Guide

Social Graph by Rafiq Phillips via Flickr From today&39;s Social Media Insider in MediaPost The Social Graph Ad Targeting Buyer's Guide The "what&39;s next" in ad targeting is well upon us: targeting consumers based on their social graphs. If you&39;re an advertiser or you represent one, you may have tried targeting consumers based on when […]

Written by David Berkowitz August 11, 2009November 26, 2020

Advertising
Columns
Social Media

The J-Files: Jewdar Theories

Everyone seems to have a theory on Jewdar.   Last week, I&0160; chronicled a resurgence in the mysterious religious ad targeting on Facebook. Facebook confirmed my suspicion about the limits of ad targeting on the social network. A spokesperson told me, "We don't extend the capability to target by religion. Therefore, advertisers cannot target users […]

Written by David Berkowitz July 28, 2009November 26, 2020

Advertising
Columns
Conferences and Events
Social Media

Self-Help with Facebook's Self Service Ads

Here's today&39;s latest Social Media Insider from MediaPost. You can see more discussion of these ads in the previous post. The self-service ad model may not be the secret to Facebook&39;s future fortunes, but it presents marketers with some largely untapped opportunities for reaching the most precisely targeted audiences online. If you talk to Facebook&39;s […]

Written by David Berkowitz May 5, 2009November 26, 2020

Advertising
Conferences and Events

Case Study: Advertising Forrester Marketing Forum Coverage on Facebook

During Forrester’s Marketing Forum 2009 (read the full roundup), I spent a networking break demonstrating Facebook’s Page analytics and advertising. What better way to demonstrate it than create an ad on the fly? >>See below for screen shots of the ads, the targeting, and the campaign overview.<< As I was blogging the event, I created […]

Written by David Berkowitz May 4, 2009November 26, 2020

Advertising
Fun
Social Media

Facebook's Jewdar Strikes Again

I can’t avoid it. Facebook’s Jewdar is too damn strong. Maybe I should give up and put my religion on my profile already, and then drape my profile in an Israeli flag. Once again, I’m getting pinned as Jewish there. See the ad below. I already reached out to them to find out more. Update: […]

Written by David Berkowitz October 7, 2008November 26, 2020

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Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch)

The Biggest Red Flag from a Vendor

Case Study: Advertising Forrester Marketing Forum Coverage on Facebook

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