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Inhumane on the Train

  Brought to you by: AIMG’s 5/9 event with Neuralift —AI for Segmentation: Unparalleled Precision with Transformative Time to Value—————————————————- What do Amtrak and the Humane AI pin have in common? A wanton disregard of the customer experience. One of them, at least, has enough going for it to survive despite their oversights. But with both, I […]
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The 80-100-20 Rule

  Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- You know the 80-20 rule, right? Ever since reading Richard Koch’s book “The Natural Laws of Business” in 2001, I have seen the rule everywhere. But as I’ve journeyed into fractional CMO work, I discovered a dimension of it that I […]
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Ditching my X

  It isn’t Twitter anymore Brought to you by: Ramp (“spending made smarter”)—————————————————- The Hamas terrorist attacks against Israel upended the nation, region, and world in all kinds of devastating ways. While I stand with the victims of terrorist attacks, I have a hard enough time making sense of topics like marketing and AI, so the Middle […]
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Putting the “AI” in “Rabbi”

  Brought to you by: Ramp (“spending made smarter”)—————————————————- Putting the “AI” in “Rabbi” In the beginning, if you wanted to compare humans and humankind to another category, you’d likely go in one of two directions. They’re spelled out, conveniently, in a single biblical verse. Here’s 1:26 (per JPS, “The Contemporary Torah”): “And God said, ‘Let us make humankind […]
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The Ghosts of Consulting Past

  Happy February 3. If a marketing consultant sees their shadow, it means there will be six more weeks before that invoice you sent gets paid. So much for net 15. Anyhoo… I was going to write about a bunch of things I’ve been seeing and hearing as I shift gears with what I’m working […]
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