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Your Marketer Horoscope

What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these. I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]

Written by David Berkowitz May 19, 2021May 19, 2021

Blogging
Community
Conferences and Events
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Social Action

The Very Model of a WFH Professional, Act II

Last year, I chronicled the shift to indefinite work-from-home life with a modern, major adaptation. The nation’s grand reopening deserves an equally grand sequel, albeit with equally apologies to W.S. Gilbert and Arthur Sullivan. Welcome to Act II. Enter: WFH ProfessionalAllegro vivace We’re lately vaccinated as our blood has Covid RNAWe’re no longer elated watching Cuomo speak […]

Written by David Berkowitz May 12, 2021May 12, 2021

Blogging

Goodbye MarketersStudio.com, Hello SerialMarketer.net!

Hooray! After 10 years and 10 months of blogging at MarketersStudio.com, today marks a new chapter, as this blog is officially live at SerialMarketer.net. I’ll share a lot more about what happened behind the scenes. The first thing you need to know though is who made this all possible: Paul Stadnyk of Revved Design. A […]

Written by David Berkowitz September 8, 2016November 26, 2020

Blogging
Personal

Welcome to the Future Home of Serial Marketer

In November 2005, ten and a half years ago, I launched the MarketersStudio.com blog. The name was inspired by Inside the Actors Studio. The original idea was to build on the interviews I published at eMarketer from 2001-2004. I probably should have done a lot more of that. Now, some change is coming. I will […]

Written by David Berkowitz May 16, 2016November 26, 2020

Blogging

Why the New Design? #Mobilegeddon!

It turns  out that as much as I've been talking about where mobile media, marketing, and technology are heading, I haven&39;t exactly been eating my own dog food.&0160; Thanks to a Facebook post by Jeremiah Owyang, I found the Google tool to assess if a site is mobile-friendly. Mine wasn&39;t. At all. It was terrible.&0160; […]

Written by David Berkowitz April 21, 2015November 26, 2020

Blogging

Ian Chee Has a Blog

My colleague Ian Chee, MRY's Chief Strategy Officer, now has a blog. He says I inspired him to do it. Ten years after I started blogging, others are still coming on board. Welcome to the blogosphere, Ian! Did I mention he&39;s really smart? See his piece on the Instagram Rule of 11 as Exhibit A. […]

Written by David Berkowitz March 5, 2014November 26, 2020

Blogging

New TypePad Search – look to your right

New from TypePad – its own search functionality: So what’s being added to the search index? Pretty much everything that deals with the content on your blog. For this initial release, we provided the ability for readers to search for posts, pages and comments within your blog by keyword.  via beta.typepad.com This is long overdue […]

Written by David Berkowitz March 30, 2010November 26, 2020

Blogging

Open for Debate: Blogging and Photo Sharing Ethics

Here’s a fun situation for you: you’re in a limo with a well known lifecaster – you know, one of those people who shares everything they’re doing on the web. She spends a good chunk of the ride talking about lifecasting. You’re on your way to a blogger party. You take a couple pictures (with […]

Written by David Berkowitz February 9, 2010November 26, 2020

Blogging
Conferences and Events

Conference Blogging Policies Need Updating

Conference blogging continues to fill a strange niche. In many ways, conference tweeting is overtaking it; far more people actively tweet events these days than blog them. Events I’ve participated in have taken a mixed approach to welcoming bloggers, from those that treat bloggers like press to those that don’t welcome them at all. I […]

Written by David Berkowitz June 29, 2009November 26, 2020

Blogging
Conferences and Events
Social Media

Coca-Cola Brings Conversations to BDI's Social Communications: The Case Studies

This post was originally published on 360i’s Digital Connections blog. At the Business Development Institute’s NYC event today Social Communications: The Case Studies, The Coca-Cola Company’s Director of Heritage Communications Philip Mooney shared a presentation on Coca-Cola Conversations – Connecting an Iconic Brand to its Fans. He focused on his experience in the first year […]

Written by David Berkowitz May 12, 2009November 26, 2020

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Blogging

Goodbye MarketersStudio.com, Hello SerialMarketer.net!

Welcome to the Future Home of Serial Marketer

Why the New Design? #Mobilegeddon!

Ian Chee Has a Blog

New TypePad Search – look to your right

Open for Debate: Blogging and Photo Sharing Ethics

Conference Blogging Policies Need Updating

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