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Let Freedom Ring

  As I write this, it’s the second (lunar) day of Passover. You don’t need to practice the faith to know the gist, even if your primary source pits Charlton Heston against Yul Brynner (or, for you millennials, Val Kilmer against Ralph Fiennes). It’s also hard to top such an Independence Day story with something […]
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Are These Ad Truths Self-Evident?

  “Do you remember that in classical times when Cicero had finished speaking, the people said, ‘How well he spoke’—but when Demosthenes had finished speaking, the people said, ‘Let us march’?”-Adlai Stevenson, in introducing a candidate for the Presidency who succeeded where he failed, in Los Angeles, 1960. This is one of the quotes that […]
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The Ghosts of Consulting Past

  Happy February 3. If a marketing consultant sees their shadow, it means there will be six more weeks before that invoice you sent gets paid. So much for net 15. Anyhoo… I was going to write about a bunch of things I’ve been seeing and hearing as I shift gears with what I’m working […]
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You Had One Job (sorry)

  I’ve been writing about jobs a lot lately. The highs and lows of the hunt. Reference materials. Wacky experiments at the intersection of job searches & AI. Job writing isn’t a genre. It’s a vibe. And it’s a vibe that’s shifting for quite a few folks these days. Here’s a roundup, some of which […]
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The Greek Gods of Advertising

  It might have been a couple of thousand years since you last visited the Olympus Ad Agency. Let’s take a tour. Hephaestus runs the IT department. He doesn’t spend a lot of time up on Olympus. He likes that he doesn’t have to see the staff as much with everyone all remote. It suits […]
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Single-Handed Constraints

  Last week, my daughter temporarily lost the use of one of her arms, and Twitter found many of its advertisers temporarily pausing campaigns there. Conceptually, they’re related to a broader theme, one that  I explored in a 2020 column, “In a World without Facebook.”  The theme is how to adapt to constraints. The biggest […]
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Doing More with Less Ye

  I can’t believe I’m saying this, but the topic we weren’t talking about enough this week at Advertising Week was Ye. I’m throwing up in my mouth. But it’s true. As much as I’d rather talk about a thing else — cookie deprecation, creative optimization, Terry Kawaja’s Streamopoly board — I wish more of us (myself […]
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Atonement and Attention

  Allow me to atone as last week’s holiday and some other obligations delayed this missive’s publication. It’s still a piece I wanted to share. Writing this as I wrapped the Day of Atonement holiday, known in Hebrew as Yom Kippur, I expected to use the column as an excuse to revisit the marketing sins […]
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How Not to Train Your AI

  “A cat and a dog pooping on a book that is pink.” Sure, maybe it wasn’t the best idea to let my eight-year-old sit down with me late at night and burn through my first batch of search credits on Dall-E 2, OpenAI’s AI-powered image generation app. And yet… I combed through my search results.­­ […]
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OKRs & the Freedom to Fail

  I was away last week at a conference where I wasn’t speaking or blogging or Instagramming. Yes, really. It was an unusual treat for me, as it was a rare opportunity where I could focus on professional development. The event was the Global Member Meeting for Forrester’s Analyst Relations Council, a peer networking and edution group […]
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