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On Personality Assessments… and Loki

Kids, this week’s edition teaches you an important lesson: don’t watch the Marvel Cinematic Universe while you’re taking personality assessments. Or maybe you should. Do you ever find that instead of bringing who you are into a role, a role can shape you? That’s something I’ve been thinking about ever since my friend Eric Sullivan at […]

Written by David Berkowitz July 21, 2021July 21, 2021

Blogging
Books
Community
Culture
Personal
Social Action

Working the Relationship Spectrum, Part I

With the post-pandemic societal changes, here’s one I don’t think we’re prepared for: the amount of time and energy expended in reorienting relationships. I’m going to get to just how and why these shifts are taking place, but how I got there was convoluted. I keep a book report journal where, longhand, I write […]

Written by David Berkowitz July 7, 2021July 7, 2021

Blogging
Books
Culture
Marketing
Research
Social Action
Trends

Your Marketer Horoscope

What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these. I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]

Written by David Berkowitz May 19, 2021May 19, 2021

Books

Bookmarking What I Read, via Inbound's blog

Ahead of my talk at Inbound 2016 this November in Boston, I participated in Inbound’s series where they ask their speakers what they read and how they consume media. I did this in 2014 as well. Back in 2014, I was a little more philosophical, recommending both the Bible and Baruch Spinoza. I was more […]

Written by David Berkowitz September 19, 2016November 26, 2020

Books

6 Prescient Maxims on Advertising from 1918

  In 1918, Claude Hopkins published Scientific Advertising. It's written with so much certainty, and yet 95 years later, we&39;re still just realizing or grappling with some of what Hopkins knew to be the absolute truth back then.&0160; Now, much of it was dated. This is a book that, tactically, is about mail orders and […]

Written by David Berkowitz July 15, 2013November 26, 2020

Books

Can’t Buy Me Like: The Exclusive Post2Post Blog Tour Interviews with Bob Garfield and Doug Levy

Bob Garfield, one of my favorite writers and critics analyzing the advertising and media fields, has a new book out with Doug Levy, Can’t Buy Me Like. Bob and I are pretty close. Okay, we’re not best friends who go out to grab truffle fries after the upfronts or anything like that. But, unlike most […]

Written by David Berkowitz May 29, 2013November 26, 2020

Advertising
Books
Emerging Media
Technology

Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch)

I've had this odd feeling of déjà vu this month, especially as I discover that my first job out of college was at a tech startup that proved to be well ahead of its time. In 2000, I worked as technical writer, and then a marketing writer, for a startup whose main product was Popupshop.com, which […]

Written by David Berkowitz May 28, 2013November 26, 2020

Books

The Next Book You Need to Read: To Sell is Human

I'm a fan of the author Dan Pink. I interviewed him more than 10 years ago for eMarketer about his book Free Agent Nation. A Whole New Mind was revelatory. Johnny Bunko didn&39;t do much for me, but I do remember reading it and recall the gist, so that&39;s something. Despite loving his work overall, […]

Written by David Berkowitz May 20, 2013November 26, 2020

Books

A Meta Review of a Meta Review of My Review of Return on Relationship

Ted Rubin and Kathryn Rose wrote a book. I wrote a book review. Chuck Kent wrote a review of my book review, comparing it to a review by Drew Neisser. Really, I just wanted to write a meta review of the meta review of my review of Ted&39;s book just to write the headline above […]

Written by David Berkowitz January 31, 2013November 26, 2020

Books
Social Media

Book Review: Return on Relationship by Ted Rubin and Kathryn Rose

Ted Rubin was kind enough to share a copy of his new book Return on Relationship, which he co-authored with Kathryn Rose. I’ve known Ted for years and have learned quite a bit from him, whether through seeing him present at several conferences or catching up with him one on one. He is undoubtedly one […]

Written by David Berkowitz January 30, 2013November 26, 2020

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Older posts

Books

Bookmarking What I Read, via Inbound's blog

6 Prescient Maxims on Advertising from 1918

Can’t Buy Me Like: The Exclusive Post2Post Blog Tour Interviews with Bob Garfield and Doug Levy

Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch)

The Next Book You Need to Read: To Sell is Human

A Meta Review of a Meta Review of My Review of Return on Relationship

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