6 Prescient Maxims on Advertising from 1918

  In 1918, Claude Hopkins published Scientific Advertising. It's written with so much certainty, and yet 95 years later, we're still just realizing or grappling with some of what Hopkins knew to be the absolute truth back then.  Now, much of it was dated. This is a book that, tactically, is about mail orders and […]

Just a Thought: Humility

Christopher Nolan is an Irish poet and author who suffered from dystonia, though he managed to defy odds and get his voice – and incomparable style – shared with the world.  In his autobiography Under the Eye of the Clock (written as a novel), my favorite moment was a brief thought on humility. He was a […]

Just a Thought: Marginal Costs

In a new series here I'm tentatively entitling "just a thought," I'll share one piece of good advice or thinking from a great book or article.  Here's Just a Thought from "How Will You Measure Your Life?" by Clayton M. Christensen, with James Allworth and Karen Dillon. The book, written as a sort of 'last […]