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Working the Relationship Spectrum, Part I

With the post-pandemic societal changes, here’s one I don’t think we’re prepared for: the amount of time and energy expended in reorienting relationships. I’m going to get to just how and why these shifts are taking place, but how I got there was convoluted. I keep a book report journal where, longhand, I write […]

Written by David Berkowitz July 7, 2021July 7, 2021

Blogging
Books
Culture
Marketing
Research
Social Action
Trends

Your Marketer Horoscope

What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these. I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]

Written by David Berkowitz May 19, 2021May 19, 2021

Books

Bookmarking What I Read, via Inbound's blog

Ahead of my talk at Inbound 2016 this November in Boston, I participated in Inbound’s series where they ask their speakers what they read and how they consume media. I did this in 2014 as well. Back in 2014, I was a little more philosophical, recommending both the Bible and Baruch Spinoza. I was more […]

Written by David Berkowitz September 19, 2016November 26, 2020

Books

6 Prescient Maxims on Advertising from 1918

  In 1918, Claude Hopkins published Scientific Advertising. It's written with so much certainty, and yet 95 years later, we&39;re still just realizing or grappling with some of what Hopkins knew to be the absolute truth back then.&0160; Now, much of it was dated. This is a book that, tactically, is about mail orders and […]

Written by David Berkowitz July 15, 2013November 26, 2020

Books

Can’t Buy Me Like: The Exclusive Post2Post Blog Tour Interviews with Bob Garfield and Doug Levy

Bob Garfield, one of my favorite writers and critics analyzing the advertising and media fields, has a new book out with Doug Levy, Can’t Buy Me Like. Bob and I are pretty close. Okay, we’re not best friends who go out to grab truffle fries after the upfronts or anything like that. But, unlike most […]

Written by David Berkowitz May 29, 2013November 26, 2020

Advertising
Books
Emerging Media
Technology

Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch)

I've had this odd feeling of déjà vu this month, especially as I discover that my first job out of college was at a tech startup that proved to be well ahead of its time. In 2000, I worked as technical writer, and then a marketing writer, for a startup whose main product was Popupshop.com, which […]

Written by David Berkowitz May 28, 2013November 26, 2020

Books

The Next Book You Need to Read: To Sell is Human

I'm a fan of the author Dan Pink. I interviewed him more than 10 years ago for eMarketer about his book Free Agent Nation. A Whole New Mind was revelatory. Johnny Bunko didn&39;t do much for me, but I do remember reading it and recall the gist, so that&39;s something. Despite loving his work overall, […]

Written by David Berkowitz May 20, 2013November 26, 2020

Books

A Meta Review of a Meta Review of My Review of Return on Relationship

Ted Rubin and Kathryn Rose wrote a book. I wrote a book review. Chuck Kent wrote a review of my book review, comparing it to a review by Drew Neisser. Really, I just wanted to write a meta review of the meta review of my review of Ted&39;s book just to write the headline above […]

Written by David Berkowitz January 31, 2013November 26, 2020

Books
Social Media

Book Review: Return on Relationship by Ted Rubin and Kathryn Rose

Ted Rubin was kind enough to share a copy of his new book Return on Relationship, which he co-authored with Kathryn Rose. I’ve known Ted for years and have learned quite a bit from him, whether through seeing him present at several conferences or catching up with him one on one. He is undoubtedly one […]

Written by David Berkowitz January 30, 2013November 26, 2020

Books

The 11 Minute Version of “The Honest Truth about Dishonesty”

Dan Ariely, one of my favorite authors and social scientists, just shared an 11-minute animated video of his talk on his book "The Honest Truth about Dishonesty."  I love that the video gets into an especially salient point for consumers, marketers, and mobile commerce:&0160; If you think about it, we're becoming a cashless society. We&39;re […]

Written by David Berkowitz October 22, 2012November 26, 2020

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Books

Bookmarking What I Read, via Inbound's blog

6 Prescient Maxims on Advertising from 1918

Can’t Buy Me Like: The Exclusive Post2Post Blog Tour Interviews with Bob Garfield and Doug Levy

Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch)

The Next Book You Need to Read: To Sell is Human

A Meta Review of a Meta Review of My Review of Return on Relationship

The 11 Minute Version of “The Honest Truth about Dishonesty”

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