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Books

  1. Books

Why You Probably Don't Need to Read Seth Godin's New Book Linchpin – Unless You Do

Image by http://www.prestonlee.com/archives/67 via CrunchBase I'm going to keep this book review fairly short because it won&39;t take much to convey whether you should read Seth Godin&39;s new book. You probably already know who Seth Godin is, so I&39;ll skip that. Maybe you heard he has a new book out. It&39;s called Linchpin. The most […]
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  1. Books
  2. Social Media

Book Review – dberkowitz, the Microbiography – by Twitter, 140bio, and David Berkowitz

"A page tweeter." – Evan Williams "Like Twitter, but on paper." – Jack Dorsey "So many characters, and yet so little characterization." – Biz Stone "Shaqulous." – @The_Real_Shaq Yes, these are some of the reviews I'd love to get for my new book.   Oh, did I not mention I was published? It&39;s quite the […]
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  1. Books

What Books on Online Advertising Will Join the Top Ten Media and Marketing Books of All Time?

This post was inspired by the comments from a reader who wrote: I was a bit surprised when I read Jonah Bloom’s column in Advertising Age about the ‘Top 10 Media and Marketing Books of All Time’ (http://adage.com/bookstore/post?article_id=134945) because I thought there was a glaring absence of any digitally-focused books. Though I agree that #1 […]
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