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  What is the next generation of marketing leaders curious about? Instead of asking them, they asked me. But I have some questions for them in return. Last week, I joined my alma mater Binghamton University for their Networking Night where students pull up a virtual seat at the virtual tables of real, live alumni […]
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  What’s your best marketing advice? That’s what I asked you in a previous edition of Serial Marketer Weekly, and dozens of you took the time to respond. It doesn’t hurt that there was an added incentive, with a $CMO reward that delivered the first such bounty of its kind. Follow that page to learn about new bounties. […]
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And now for something slightly different… Ahead of a trip to Istanbul this week, I was catching up on some reading, which included Turkey: What Everyone Needs to Know by Andrew Finkel. Finkel mentions that Chevy Chase starred in commercials for Cola Turka last decade, showing what happens when Americans start drinking Turkish soda. It's […]
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