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Inhumane on the Train

  Brought to you by: AIMG’s 5/9 event with Neuralift —AI for Segmentation: Unparalleled Precision with Transformative Time to Value—————————————————- What do Amtrak and the Humane AI pin have in common? A wanton disregard of the customer experience. One of them, at least, has enough going for it to survive despite their oversights. But with both, I […]
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The 80-100-20 Rule

  Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- You know the 80-20 rule, right? Ever since reading Richard Koch’s book “The Natural Laws of Business” in 2001, I have seen the rule everywhere. But as I’ve journeyed into fractional CMO work, I discovered a dimension of it that I […]
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Demystifying AI (easy, right?)

Brought to you by: AI Marketing Tools to Save You💰 & ⏰—————————————————- Here’s a roundup of what’s been going on and what’s ahead this past week. First off, next week, I’m trying something new and giving a paid talk on AI marketing tools. It’s a showcase of so much of the great tech and a lot of […]
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Imagining the Ad Week Unconference

  How could we make Advertising Week more interactive and inclusive? Brought to you by: Compete Week—————————————————- The Unconference Banner, created with DALL-E 3 Happy Advertising Week, everyone. And Happy Tech Week. And Happy Ad Tech Week.The first two did take place in New York City this week. The third is made up. Ad Tech Week […]
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Bicoastal Llamas & Strange Tales of AI

  Brought to you by: this survey!—————————————————- Three llamas walk into a bar. The bartender looks at them and says, “You guys must be here for the comedy night, huh?” The first llama says, “No, we’re here for the karaoke.” The second llama says, “No, we’re here for the trivia.” The third llama shakes his head and […]
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Are These Ad Truths Self-Evident?

  “Do you remember that in classical times when Cicero had finished speaking, the people said, ‘How well he spoke’—but when Demosthenes had finished speaking, the people said, ‘Let us march’?”-Adlai Stevenson, in introducing a candidate for the Presidency who succeeded where he failed, in Los Angeles, 1960. This is one of the quotes that […]
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Agencies on the Oregon Trail

  Thanks to our supporter First Insights— Choose who you want in your party. Stock up on supplies. Determine your route. Brush up on your hunting skills. And wonder how long it’ll be until you get hit with dysentery. If you do, try not to die. And if you die, decide if you want to do […]
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You Had One Job (sorry)

  I’ve been writing about jobs a lot lately. The highs and lows of the hunt. Reference materials. Wacky experiments at the intersection of job searches & AI. Job writing isn’t a genre. It’s a vibe. And it’s a vibe that’s shifting for quite a few folks these days. Here’s a roundup, some of which […]
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In Need of a CESta

  I had a call with community member Dave Weinberg right after CES, and after I mentioned how exhausting it was, one of us came up with idea of the “CESta.” Dave seemed ready to launch a whole business around CES nap pods. Who’s investing? So, yes, I’m back from CES, and now I need […]
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Ready for a big update?

Happiest of New Years to you! 2023 already has some fireworks. If you’ve seen my latest post on LinkedIn, you might have seen some changes brewing, so I’ll take this week to share some personal updates. The big news is that I’m transitioning out of my role at Mediaocean, where I’d been spearheading corporate marketing and […]
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