Columns Archives - Page 10 of 40

Columns
Social Media

Is Experimentation Innovation?

uhh, thanks, Bob Garfield, but this isn't the experimentation I had in mind… Is Experimentation Innovation?originally published in MediaPost&39;s Social Media Insider Are experimentation and innovation one and the same? The two words were initially used interchangeably during MediaPost’s recent Brand Marketers Summit, until some panelists sorted it out. Consider the description of the panel […]

Written by David Berkowitz July 12, 2012November 26, 2020

Columns
Social Media

The Interest Graph Vs. The Knowledge Graph

Above: Robert Scoble’s Interest Graph, via Gravity.com The Interest Graph vs The Knowledge Graph originally published in MediaPost’s Social Media Insider What’s more valuable: your interests or what you want to know? The difference between the Interest Graph and the Knowledge Graph will shape the direction of two major technology companies in the years ahead, […]

Written by David Berkowitz July 3, 2012November 26, 2020

Columns
Social Media
Technology

Flying Too Close to the Sun

Flying Too Close to the Sunoriginally puiblished in MediaPost's Social Media Insider Remember Highlight? Sure, it’s still around, and it’s premature to write it off. Yet the new app that received the most buzz at South by Southwest (SXSW) this year just gained a new competitor: Facebook. There have been many instances recently of the […]

Written by David Berkowitz July 2, 2012November 26, 2020

Columns
Technology

Agencies, You’re Not Startups’ White Knights

I get to spend a lot of time working with startups, and connecting them with colleagues at my agency as well as clients. Most of the time, startup founders tend to be especially polite and fawning; it's great to have people around who hang on your every word, even if they&39;re really after your clients&39; […]

Written by David Berkowitz June 26, 2012November 26, 2020

Columns
Emerging Media
Mobile
Social Media

10 Things Facebook Can Do With Face.com

10 Things Facebook Can Do with Face.comoriginally published in MediaPost's Social Media Insider; above image via Face.com&39;s iPhone app Klik  One of the fastest-growing Facebook groups this year must be for people whose companies have been acquired by the social network. Following Instagram, Facebook acquired loyalty app Tagtile, proximity network Glancee, photo sharing service Lightbox, […]

Written by David Berkowitz June 20, 2012November 26, 2020

Columns
Mobile
Social Media

How iOS is WeOS

How iOS is WeOSoriginally published in MediaPost's Social Media Insider  Instead of waiting for the so-called ‘Facebook phone’ to come out, there’s already a pretty decent mobile handset running an operating system that’s somewhat social today and will be far more social this fall. It’s called the iPhone, and the upcoming software update is so […]

Written by David Berkowitz June 12, 2012November 26, 2020

Columns
Social Media
Travel

1.6 Degrees of Separation

How Startups Can Connect with Brands View more PowerPoint from David Berkowitz 1.6 Degrees of Separationoriginally published in MediaPost's Social Media Insider  How is it that Israel, the land of milk and honey and engineers, is beating New York at marketing its startup scene? Israel’s technology startup scene has a far catchier name than the […]

Written by David Berkowitz June 5, 2012November 26, 2020

Columns
Social Media

Is Social Advertising Broken?

Is Social Advertising Broken?originally published in MediaPost's Social Media Insider As Facebook&39;s stock limps along, a popular refrain says that social advertising doesn’t work. Ross Douthat, in a recent New York Times opinion, goes as far as to say that Facebook’s IPO is a sign of how the Internet “created a cultural revolution more than […]

Written by David Berkowitz May 29, 2012November 26, 2020

Columns
Social Media

Ten Principles of Big Data

10 Principles of Big Dataoriginally published in MediaPost's Social Media Insider  Once upon a time, there was a little data. People thought it was important but not all that sexy. Then it grew up, and everyone started calling it Big Data. Now it’s on all the Sexiest Trend Alive covers, and there are rumors that […]

Written by David Berkowitz May 22, 2012November 26, 2020

Columns
Conferences and Events
Mobile
Social Media

Death to Internet Week

Death to Internet Week(Long Live Mobile Week)originally published in MediaPost's Social Media Insider  Happy Internet Week! Did you realize it was that time of year again? It’s one of the holiest weeks on the digital media calendar, nestled between the first and second Social Media Weeks, and well ahead of Advertising Week and Social Week. […]

Written by David Berkowitz May 15, 2012November 26, 2020

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Agencies, You’re Not Startups’ White Knights

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