Columns Archives - Page 11 of 40

Columns
Games

Is Reality Broken?

Is Reality Broken?originally published in MediaPost's Social Media Insider– also, for more on the challenges with gamification, read the previous piece The Motivation Bubble   Is reality broken? I’ve been grappling with the idea ever since reading “Reality is Broken” by Jane McGonigal, who argues that games provide a better, more motivating version of life […]

Written by David Berkowitz May 8, 2012November 26, 2020

Columns
Social Media
Technology

A Glass Half Mindful, Half Social

A view of Charlie Rose, and a glass more than half full, from Sebastian Thrun A Glass Half Mindful, Half Socialoriginally published in MediaPost's Social Media Insider  What if you didn’t need a mobile phone to share content? What if you could share your literal point of view? What if “always on” didn’t just mean […]

Written by David Berkowitz May 1, 2012November 26, 2020

Columns
Social Media

10 Social Marketing Lessons from The Hunger Games

10 Lessons from The Hunger Gamesoriginally published in MediaPost's Social Media Insider  When you read or watched “The Hunger Games,” did you catch all the lessons for social media marketers? Any story about a post-apocalyptic society sacrificing 23 teenagers annually was clearly written with marketers in mind. Maybe that’s not the case, but there’s still […]

Written by David Berkowitz April 24, 2012November 26, 2020

Columns
Social Media

Entering the Era of Social Ennui

Entering the Era of Social Ennuioriginally published in MediaPost's Social Media Insider  “Social media—from Facebook to Twitter—have made us more densely networked than ever. Yet for all this connectivity, new research suggests that we have never been lonelier (or more narcissistic)—and that this loneliness is making us mentally and physically ill.” – Stephen Marche in&0160;The […]

Written by David Berkowitz April 17, 2012November 26, 2020

Columns
Mobile
Social Media

Facebook Acquires Itself

Facebook Acquires Itselforiginally published in MediaPost's Social Media Insider There’s no way you missed this week’s tech news: Facebook spent $1 billion to acquire Instagram, the mobile photo-sharing application sensation. This may be a factually accurate description, but it misses the heart of the story. What happened was, Facebook spent $1 billion to acquire a […]

Written by David Berkowitz April 10, 2012November 26, 2020

Columns
Culture
Social Media

The Good Book of Temptations

originally published in MediaPost's Social Media Insider “Now the Lord God had planted a garden in the east, in Eden; and there he put the man he had formed… In the middle of the garden were the tree of life and the tree of the knowledge of good and evil… And the LORD God commanded […]

Written by David Berkowitz April 3, 2012November 26, 2020

Columns
Social Media

Attack of the Pinterest Clones!

Nothing says manly like playing with dolls Attack of the Pinterest Clones! Beware of the Pinterestpocalypse originally published in MediaPost’s Social Media Insider It happens while you sleep. One night, you’re visiting your favorite website. Then, you wake up, visit it again, and you can’t recognize it anymore. Did you enter the URL correctly? It’s […]

Written by David Berkowitz March 27, 2012November 26, 2020

Columns
Mobile
Social Media

The Curse of Meh

The Curse of Mehoriginally published in MediaPost's Social Media Insider The app Oink just joined the great pigsty in the sky, or wherever apps go to die. While many apps deserve to be put out of their misery, oftentimes I don’t have the heart to delete an app. The app may have something appealing about […]

Written by David Berkowitz March 20, 2012November 26, 2020

Columns
Social Media

Your Brand is Batman

Your Brand is Batmanoriginally published in MediaPost's Social Media Insider “People need dramatic examples to shake them out of apathy…  As a man, I&39;m flesh and blood. I can be ignored. I can be destroyed. But as a symbol, I can be incorruptible. I can be everlasting.” – Bruce Wayne, “Batman Begins” Bruce Wayne understands […]

Written by David Berkowitz February 21, 2012November 26, 2020

Columns
Social Media

52 Ways Social Media Week is Every Week

52 Ways Social Media Week is Every Week originally published in MediaPost’s Social Media Insider Happy Social Media Week! OK, I’m only referring to those of you in Hamburg, Hong Kong, London, Miami, New York, Paris, San Francisco, Sao Paolo, Singapore, Tokyo, Toronto, and Washington, DC. I’m also referring to everyone else, as you can […]

Written by David Berkowitz February 14, 2012November 26, 2020

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