Columns Archives - Page 13 of 40

Columns
Social Media

Who I’m Thankful For

Who I'm Thankful Fororiginally published in MediaPost&39;s Social Media Insider, without the cat pic A great philosopher, Dr. Meredith Grey of “Grey’s Anatomy,” once said, “Maybe being grateful means recognizing what you have for what it is. Appreciating small victories. Admiring the struggle it takes simply to be human.” And then there are the timeless […]

Written by David Berkowitz November 22, 2011November 26, 2020

Columns
Mobile
Social Media

Ten Mobile Social Trends for 2012

10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote View more presentations from David Berkowitz Originally published in MediaPost's Social Media Insider Ten Mobile Social Trends for 2012 How prepared are you for the mobile social tidal wave, tsunami, hurricane, and  Bieberquake that will hit us in 2012? You better […]

Written by David Berkowitz November 15, 2011November 26, 2020

Columns
Social Media

What You Won’t Like about Google+ Pages

This column was originally published in MediaPost's Social Media Insider. For more perspective on Google+, check out my post in Ad Age on Why Google+ Isn&39;t Just Another Facebook, as well as 360i&39;s White Paper on Google+ Brand Pages. On to today&39;s column… What You Won&39;t Like about Google+ Pages If you haven’t set up […]

Written by David Berkowitz November 8, 2011November 26, 2020

Columns
Mobile
Social Media

Checking In On The Check-In Class Of 2010

Keanu’s sad because none of his friends are checking in anymore Checking In On The Check-In Class Of 2010 originally published in MediaPost Remember when check-ins were the future of social media? Remember when Foursquare was the next Facebook, Gowalla was the next Foursquare, and Whrrl was the next Gowalla? Yeah, I’m glad we’ve moved […]

Written by David Berkowitz November 1, 2011November 26, 2020

Columns
Mobile
Social Media

The ‘S’ In 4S Stands For Social

What's more social than greeting cards? The S in 4S Stands for Socialoriginally published in MediaPost&39;s Social Media Insider Even as the world waits for the mythical Facebook phone to surface, there’s another social phone that has done pretty well: the iPhone 4S. It may not be exclusively social, but in many ways, the 4S […]

Written by David Berkowitz October 18, 2011November 26, 2020

Columns
Mobile
Social Media

Facebook’s Little ‘M’ KOs Three ‘Ws’

Facebook Mobile: big things in a small package (Image via Facebook) Facebook's Little &39;M&39; KOs Three &39;Ws&39;originally published in MediaPost Facebook takes its leadership mantle seriously. Instead of merely coming out with a new iPad app, it changed in ways that will long cement its role as the most important suite of mobile sites and […]

Written by David Berkowitz October 12, 2011November 26, 2020

Columns
Search Engine Marketing
Social Media

Your Google+ Strategy Calculator

Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […]

Written by David Berkowitz October 5, 2011November 26, 2020

Columns
Social Media

Marketers, Facebook Is Not About You

The mission statement doesn't include making life easier for brands. (from f8 2008; image credit: me) Marketers, Facebook is not about Youoriginally published in MediaPost&39;s Social Media Insider Facebook&39;s f8 event last week will have lasting ramifications for the network&39;s 800 million users. It will also have implications for brands, but the biggest takeaway should […]

Written by David Berkowitz September 28, 2011November 26, 2020

Arts and Entertainment
Columns
Flubs, Gaffes, and Blunders

Netflix In Netflux Flunks Recommendations

Qwikster can come soon enough Netflix In Netflux Flunks Recommendations originally published in MediaPost's Social Media Insider I wouldn&39;t have predicted that I&39;d be seeking a new entertainment recommendation service right at the time that I&39;ve been using Netflix the most. Sadly, with its forthcoming split into two companies, Netflix has lost any concept of […]

Written by David Berkowitz September 20, 2011November 26, 2020

Columns
Mobile
Social Media

Why They Stopped Using Foursquare

originally published in MediaPost's Social Media Insider Why They Stopped Using Foursquare This may be shocking news, but not everyone&39;s actively managing their identities on 10 social networks and 50 location-based mobile services. Some early adopters have even reached a point where they feel they&39;ve been adopting a little too early. They&39;re the ones we&39;ll […]

Written by David Berkowitz August 30, 2011November 26, 2020

Posts navigation

Newer posts

Older posts

Columns

Netflix In Netflux Flunks Recommendations

Want to get all the updates in your inbox?

Categories

Archives

Join our community that brings global marketers together!