Columns Archives - Page 16 of 40

Columns
Social Media

Five Social Trends To Get Excited About Today

It's amazing what can be crowdsourced today – like the PadPivot on Kickstarter   Five Social Trends To Get Excited About Today&0160; The digitally social world is moving so fast that as spring shows itself, it&39;s time to smell the roses. Here are five trends to get excited about right now, with five more coming […]

Written by David Berkowitz April 5, 2011November 26, 2020

Columns
Conferences and Events
Social Media

The Shorty Awards And The Social Iceberg

Originally pubilshed in MediaPost's Social Media Insider You&39;re invited to an awards show, or perhaps you pay a considerable enough sum to attend. Where would you rather be, in the room with the celebrity entertainers and everyone accepting the awards, or in the basement? Or would you rather follow along at home? A funny thing […]

Written by David Berkowitz March 29, 2011November 26, 2020

Columns
Social Media

Shattering the SXSW Petri Dish

You see all kinds of weird stuff in Austin, like the Xtranormal mascots Shattering the SXSW Petri Dishoriginally published in MediaPost's Social Media Insider  Some time between an earthquake rattling Japan and Operation Odyssey Dawn launching to protect Libya from itself, my world was consumed by a mere four letters: SXSW. In the metaphysical sense, […]

Written by David Berkowitz March 22, 2011November 26, 2020

Columns
Conferences and Events
Mobile
Social Media

SXSW's Tower of Babel

Occasionally SXSW attendees like Jeremiah Owyang would look up from their mobile devices to have a conversation. This is proof. SXSW's Tower of Babeloriginally published in MediaPost&39;s Social Media Insider  "If as one people speaking the same language they have begun to do this, then nothing they plan to do will be impossible for them.&0160;Come, […]

Written by David Berkowitz March 16, 2011November 26, 2020

Columns
Social Media
Travel

A Mzungu's Guide to Social Africa

"Mzungu" means white person, such as the one pictured here at Zanzibar Serena Inn. "Mshamba" refers to a country hick, and it's so insulting that the shopkeeper made me insist I wasn&39;t buying the shirt for a friend. A Mzungu&39;s Guide to Social Africaorignially published in MediaPost&39;s Social Media Insider  Jambo! Karibu! All around Tanzania, […]

Written by David Berkowitz March 8, 2011November 26, 2020

Columns
Conferences and Events
Social Media

Why Social Media Week Should Be Every Week

Originally published in MediaPost's Social Media Insider 10 Reasons Why Social Media Week Should Be Every Week View more documents from David Berkowitz. Happy Social Media Week! Yes, boys and girls, it&39;s that time of year when you drop what you&39;re doing and go to any of hundreds of amazing events&0160;around the world that explore the […]

Written by David Berkowitz February 8, 2011November 26, 2020

Columns
Social Media
Sports

The Clay Matthews Social Media Combine

Originally published in MediaPost’s Social Media Insider Think he’s good as a linebacker? Just wait until you see what Clay Matthews III does with social media! The Clay Matthews Social Media Combine If you missed MediaPost’s Social Media Insider Summit this week in Florida, you can still learn a lot by paying attention to just […]

Written by David Berkowitz February 1, 2011November 26, 2020

Columns

New Post in Mashable: Facebook Should Offer Sponsored Stories on an Opt-in Basis [Op-Ed]

When users lose control, they will speak up, as I had to back in December 2007 when Facebook used my endorsement in ads without my consent. via mashable.com This isn't the first time Facebook&39;s been so callous. This post from 2007 explains far more: http://www.marketersstudio.com/2007/12/facebook-social.html There&39;s far more in the Mashable piece, focusing on Facebook&39;s […]

Written by David Berkowitz January 26, 2011November 26, 2020

Columns
Mobile
Social Media

Ten Social Local Technologies For Marketers

Originally published in MediaPost's Social Media Insider Are you the master of social local? (Image source: Yelp iPhone app) Ten Social Local Technologies For Marketers  Social media is often appreciated for its virality, which implies a loss of control as messaging spreads beyond target audiences. Marketers still can use social media to target consumers in […]

Written by David Berkowitz January 25, 2011November 26, 2020

Columns
Social Media

Make Way For The One True Fan

Originally published in MediaPost's Social Media Insider There&39;s a lot of reflection now about the lack of civil discourse in America. I hit my low point last week, thanks to a site you probably haven&39;t heard of called One True Fan. Here&39;s how it happened: Liza Sperling, a friend of mine from the social media […]

Written by David Berkowitz January 18, 2011November 26, 2020

Posts navigation

Newer posts

Older posts

Columns

New Post in Mashable: Facebook Should Offer Sponsored Stories on an Opt-in Basis [Op-Ed]

Want to get all the updates in your inbox?

Categories

Archives

Join our community that brings global marketers together!