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Social Media Insider: CheckPoints Makes An End-Run Around Location

Today's column, which originally ran in MediaPost I&39;ve got a riddle for you: What&39;s the hardest part about location-based marketing? Here&39;s a hint: It&39;s not the marketing. The challenge tends to lie in dealing with locations. This comes up all the time. Can locations accept mobile coupons? Does a brand have the right to run […]
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