Columns Archives - Page 20 of 40

Columns
Emerging Media
Marketing
Social Media

The Motivation Bubble

Originally published in MediaPost's Social Media Insider   We&39;re getting so good at motivating consumers that we&39;re motivating them to death. If you thought it was tough to bring Lazarus back, just wait until we have to revive our consumers. We&39;ll get to that challenge shortly. Let&39;s backtrack to the present, where I have a […]

Written by David Berkowitz May 11, 2010November 26, 2020

Columns
Mobile
Social Media

When Barcodes Become Social Networks

Originally published in MediaPost's Social Media Insider  &0160; &0160; I can&39;t wait to tell you about this new social network I just joined. The technology&39;s cutting-edge, and you have to pay to get in. For me, it cost $1.29, involved a trip to the grocery store, and included a 7.25-ounce box of macaroni and cheese […]

Written by David Berkowitz May 4, 2010November 26, 2020

Columns
Social Media

Opening the Facebook Open Graph Mailbag

Originally published in MediaPost; image courtesy of Facebook   Opening the Facebook Open Graph Mailbag Congrats, Facebook. You've made every media pundit sound like the female leads in "Clueless," forcing us to use the word "like" every fourth word: "So, like, now you can like every webpage, and then like it on Facebook, and then […]

Written by David Berkowitz April 27, 2010November 26, 2020

Advertising
Columns
Social Media

Six Steps For An Epic Promoted Tweet Fail

Today's Social Media Insider column, originally published in MediaPost  &0160; Marketers, if you&39;re looking for tips on how to make the most of Twitter&39;s new ad platform, skip this and harass your favorite Twitter guru. Heck, my cohort Cathy Taylor already gave a good taste of what&39;s new about the ad model. There&39;s enough sound […]

Written by David Berkowitz April 20, 2010November 26, 2020

Columns
Games
Mobile

What the iPad Means for Social Media

Image by josh.liba via Flickr My poor editors. I don't get to thank them enough (that means you, Phyllis), but when writing a column about the iPad while using an iPad, I&39;m out of my element. Without multitasking, I can&39;t readily fact-check. I&39;m less prone to make major revisions. And I may miss a few […]

Written by David Berkowitz April 13, 2010November 26, 2020

Columns
Mobile

Early Thoughts on iPad and iAd Marketing in Ad Age

Image via CrunchBase I was able to get a few thoughts in Ad Age on what both the iPad and then Apple's iAd platform mean for marketers. You can read the full article there; I&39;m not resposting it here. A couple other random thoughts relating to it: I did, as noted in the piece, write […]

Written by David Berkowitz April 10, 2010November 26, 2020

Columns
Flubs, Gaffes, and Blunders
Social Media

The Ten Plagues of Social Media

Originally published in MediaPost's Social Media Insider  &0160; In honor of the season, where some celebrate the ancient story of slaves&39; exodus from Egypt, it&39;s time for a new telling of the ten plagues: the Ten Plagues of Social Media. All are paired with a counterpart from the ancient rendition. Note that some debates remain […]

Written by David Berkowitz March 30, 2010November 26, 2020

Columns
Food and Drink
Mobile
Social Media

Deconstructing Foodspotting

Originally published in MediaPost's Social Media Insider   Deconstructing Foodspotting If you were going to create a new application or tool to take advantage of the current trends in social media, what elements would you include? Add your thoughts in the comments, but I&39;ll share my wish list. First, there should be some mobile component, […]

Written by David Berkowitz March 26, 2010November 26, 2020

Columns
Conferences and Events
Emerging Media
Social Media

The Social Technologies Powering SXSW 2010

Originally published in MediaPost's Social Media Insider   If you want to experience a petri dish of thousands of educated, media savvy professionals and content producers actively using social technologies as part of their daily life, come to Austin, Texas for South by Southwest Interactive (SXSWi). This is the festival that essentially launched Twitter in […]

Written by David Berkowitz March 16, 2010November 26, 2020

Columns
Social Media

Fans Grow on Farms

Farmville by Idlepines via Flickr Originally published in MediaPost's Social Media Insider What would a brand need to give you to become a fan of their page on Facebook? A free hamburger? A pair of underwear? Virtual cash to support your virtual farm? These are all real examples. T.G.I. Friday&39;s gave out the burgers in […]

Written by David Berkowitz March 9, 2010November 26, 2020

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Early Thoughts on iPad and iAd Marketing in Ad Age

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