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Offerpal Befriends Direct And Brand Marketers

Originally published in MediaPost's Social Media Insider   One emerging business model that has caught on in social media is not particularly social at all. The model, especially prominent in supporting the booming social gaming business, allows marketers to target consumers with cost-per-acquisition deals that earn consumers points or virtual currency in the games. Among […]
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  2. Social Media
  3. Sports

The Antisocial Bowl

 This column was originally published in MediaPost, but due to some editorial snafu there that I don't yet understand, a number of people were left off my list of thanks. I intended to thank: &0160;Reprise_Media, StacyGratz, dwag29, yeahthatskosher, 4GreenPs, inakiescudero, jaymandel, natashaF8, getshust, persia13, and aarongoldman. The column is below, as published in MediaPost, and […]
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  1. Columns
  2. Marketing
  3. Social Media

A Frank Conversation about Social Media Measurement – Director's Cut

This is today's Social Media Insider column, a complete version several hundred words longer than the abridged edition, which you can find at MediaPost.  The view from the OMMA Social stage A Frank Conversation about Social Media Measurement Everything you need to know about social media measurement was covered in 45 minutes at MediaPost’s OMMA […]
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