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  2. Flubs, Gaffes, and Blunders
  3. Social Media

The Fastest Way To Lose Money: The Western Union Scam That Keeps Plaguing Facebook

An even worse brand endorsement than the Western Union Scam, with apologies to Getty Images and Pepsi Here’s today’s column, originally from MediaPost, with more information on the scam alert I recently discussed.Oh, and MediaPost butchered my title – not the first time. They changed it to “SocialMedia: The Fastest Way to Lose Money?” I […]
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  1. Columns
  2. Conferences and Events
  3. Social Media

Six Ways to Improve Conferences

Try to keep these people engaged (140 Characters Conference by David Berkowitz via Flickr) Today's Social Media Insider, originally published in MediaPost In May and June, I participated in 13 events as a moderator (six), panelist (four), and featured or keynote presenter (three). They weren&39;t evenly dispersed; May brought a stretch of four events in […]
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  1. Columns
  2. Social Media

A Playbook for Planning Ahead – Behind the Scenes of Marketing the Social Marketing Playbook

I was traveling this week so I didn't get to post this week&39;s Social Media Insider until now. The column appears after the embedded Playbook, which you can freely download and share.360i Social Marketing Playbook One of the best lessons you can learn while engaging with social media is that you can never plan too […]
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