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Self-Help with Facebook's Self Service Ads

Here's today&39;s latest Social Media Insider from MediaPost. You can see more discussion of these ads in the previous post. The self-service ad model may not be the secret to Facebook&39;s future fortunes, but it presents marketers with some largely untapped opportunities for reaching the most precisely targeted audiences online. If you talk to Facebook&39;s […]

Written by David Berkowitz May 5, 2009November 26, 2020

Columns
Search Engine Marketing
Social Media

Search 224, Social Media 0 – My Last Search Insider Column

A lot has happened since I first started writing the Search Insider. There were two US presidential elections. I met and married my wife. Twitter was invented, as was Sprinkles Cupcakes. It's been a pretty good stretch. Here&39;s the last in the series before a new one begins. Search 224, Social Media 0 It&39;s time […]

Written by David Berkowitz April 21, 2009November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

Today’s Search Insider column, via MediaPost It’s no secret that Google isn’t the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding coupons. Google’s a great place to find coupon sites, but then you have to sort through the clutter. I […]

Written by David Berkowitz April 14, 2009November 26, 2020

Columns
Search Engine Marketing
Social Media

Why Google Needs Twitter Search

Twitter Search by Dave Delaney via Flickr Here’s Today’s MediaPost column. You can read my previous coverage on why Google should buy Twitter on the Ad Age Digital Next blog. Google's probably not buying Twitter, despite rumors last week that it might. Whether Google should do so depends on many issues, including the price and […]

Written by David Berkowitz April 7, 2009November 26, 2020

Columns
Fun
Search Engine Marketing

Searching For Number One

Image via Wikipedia When you have to go on the go, where do you go? Yes, even the vertical of toilet search engines is rife with competition. There may be some kinds of searches that are more critical, like when you have an emergency need for a plumber or a proctologist. But on that curve […]

Written by David Berkowitz March 31, 2009November 26, 2020

Columns
Search Engine Marketing

You Can STILL Handle These SEO Truths – Rebecca Lieb Interview Continues

Still Rebecca Lieb This week's Search Insider from MediaPost: Last week, author Rebecca Lieb managed to distill her new book "The Truth about Search Engine Optimization," from 51 chapters into a single truth. How can she top that? In the continuation of the interview, she first addresses what truth means in this context. Then she […]

Written by David Berkowitz March 24, 2009November 26, 2020

Books
Columns
Search Engine Marketing

You CAN Handle These SEO Truths – Interview with Author Rebecca Lieb

Image of Rebecca Lieb Here's this week&39;s colun from MediaPost&39;s Search Insider. It&39;s a Part 1 of 2. For Part 2, please share any other questions you have for Rebecca in the blog&39;s comments, via email to marketersstudio @ gmail . com or Twitter at @dberkowitz . If there are too many, I will still […]

Written by David Berkowitz March 18, 2009November 26, 2020

Columns
Search Engine Marketing

Wolfram Alpha And The Holy Grail Of Search

Image by Bernt Rostad via Flickr Here's today&39;s Search Insider, via MediaPost Search Insider: Stop! Who would claim to be the Bridge to the Death of Google must answer me these questions three. What is your name? Search Engine: Today, call me Wolfram Alpha. I was previously known as Microsoft, Powerset, and Cuil. Search Insider: […]

Written by David Berkowitz March 10, 2009November 26, 2020

Columns
Social Media

Why Skittles Killed Its Website

Image via Wikipedia Here's today&39;s column, originally from MediaPost: When I was six years old, I wrote my first letter to a company when a box of Rice Krispies didn&39;t contain a pack of Rain-Blo bubble gum as advertised (I received a letter back, with two packs of gum). Many more letters followed over the […]

Written by David Berkowitz March 3, 2009November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

The 10 Most Moving Search Engines

Here’s the latest column from MediaPost. Any time you’re up for some bhaktsa marku, send me a note. Over the weekend, under the gaze of a painting of the Dalai Lama at Tibetan Kitchen, I savored my dessert of bhaktsa marku while thinking of all the search engines that helped get me to that place. […]

Written by David Berkowitz February 24, 2009November 26, 2020

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Columns

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

Searching For Number One

You Can STILL Handle These SEO Truths – Rebecca Lieb Interview Continues

You CAN Handle These SEO Truths – Interview with Author Rebecca Lieb

Wolfram Alpha And The Holy Grail Of Search

The 10 Most Moving Search Engines

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