Columns Archives - Page 26 of 40

Columns
Search Engine Marketing

Minor Miracles And Major Feats of First-Page Rankings

I originally planned on calling today’s MediaPost column “Feeding the 5,000, Ten Plagues, and First-Page Rankings,” in a reference to miracles. My wife thought it was too obscure and wordy. I let MediaPost’s editors break the tie and they agreed. So, now that it has a more logical title, enjoy the rest of the column, […]

Written by David Berkowitz February 17, 2009November 26, 2020

Columns
Search Engine Marketing

Is There A Personal CPM For Search?

K-Fed via Wikipedia Here’s today’s MediaPost Search Insider: Can a bounty for search engine users translate to a personal CPM? This question follows MediaPost’s OMMA Social event (catch the complete coverage) where a panel discussed the concept of the personal CPM, when brands put a value on consumers who spread marketing messages. In social media, […]

Written by David Berkowitz February 10, 2009November 26, 2020

Columns
Flubs, Gaffes, and Blunders
Search Engine Marketing

This Google May Harm Your Computer

Image by andrewwinn via Flickr Here’s today’s column that originally ran in MediaPost. This Google May Harm Your Computer Where were you the day Google turned against its users? If you were lucky, you were sleeping in. It happened Saturday, Jan. 31 at 6:30 a.m. in Mountain View, Calif., 9:30 a.m. in New York, 4:30 […]

Written by David Berkowitz February 3, 2009November 26, 2020

Columns
Search Engine Marketing
Technology

One Search, 17 Ways – Searching from the Web, Mobile, Twitter, Cars, and Beyond

This is the latest in a series of posts about and inspired by discussion's with Ford&39;s executive team at CES, including a conversation with CEO Alan Mulally, an interview with Director of Connected Services Doug VanDagens about the future of in-car search, the full interview with VanDagens, and an interview with Ford President of the […]

Written by David Berkowitz January 20, 2009November 26, 2020

Columns
Conferences and Events
Search Engine Marketing
Technology

Have You Driven a Search Engine Lately? – Ford on Cars as Search Engines

  Today's MediaPost column is excerpted from my Ford interviews at CES. This week I&39;ll also post the full videos and transcripts. Have You Driven a Search Engine Lately? YOU MAY be used to using your phone as a search engine, and you&39;ve seen ideas for years about your TV serving as a search engine, […]

Written by David Berkowitz January 13, 2009November 26, 2020

Columns

Digital New Year's Resolutions in Advertising Age

Image via WikipediaContinuing my posts for the Ad Age DigitalNext blog, I've listed 20 New Year&39;s resolutions for me, the industry, and some key movers. I&39;ll share my personal ones below; read the rest at Ad Age. For Me: More Twitter listening, especially with frequent usage of tools like Twitturly that aggregate Twitter buzz. Blog […]

Written by David Berkowitz January 5, 2009November 26, 2020

Columns
Mobile
Search Engine Marketing

Search Trends To Watch In 2009

Here’s my last column of the year for MediaPost. Thanks for your readership, and I look forward to your feedback on my posts to come in 2009. Between the economy affecting stock prices and the potential mergers and acquisitions discussed among several of the major search engines, there is a lot of uncertainty as we […]

Written by David Berkowitz December 23, 2008November 26, 2020

Columns
Video

Discovering Hot Spots From YouTube Insights

Image by via CrunchBase The most valuable benefit of marketing videos on YouTube may not be the views but what you learn about the viewers. Last week, we talked about YouTube&39;s Sponsored Video ad platform and how it's a complement to, but not replacement for, traditional search engine marketing. If you do find value in […]

Written by David Berkowitz November 25, 2008November 26, 2020

Columns
Video

Pausing To Rate YouTube’s Sponsored Video

Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean […]

Written by David Berkowitz November 18, 2008November 26, 2020

Columns
Technology

Have Gadget, Will Search – Searching from the iPod Touch, Amazon Kindle, and Chumby

Image by The Rocketeer via Flickr Today's Search Insider, Originally Published in MediaPost The biggest prediction I’ll make for 2009 is that it will be the first year where the device you search from will matter almost as much as what your query is. Having mobile scale as a viable search marketing channel will be […]

Written by David Berkowitz November 11, 2008November 26, 2020

Posts navigation

Newer posts

Older posts

Columns

Minor Miracles And Major Feats of First-Page Rankings

Is There A Personal CPM For Search?

This Google May Harm Your Computer

One Search, 17 Ways – Searching from the Web, Mobile, Twitter, Cars, and Beyond

Have You Driven a Search Engine Lately? – Ford on Cars as Search Engines

Digital New Year's Resolutions in Advertising Age

Search Trends To Watch In 2009

Discovering Hot Spots From YouTube Insights

Pausing To Rate YouTube’s Sponsored Video

Have Gadget, Will Search – Searching from the iPod Touch, Amazon Kindle, and Chumby

Want to get all the updates in your inbox?

Categories

Archives

Join our community that brings global marketers together!