Columns Archives - Page 27 of 40

Columns

Will Search Advertisers Make MyAds TheirAds?

Here’s today’s column, originally published in MediaPost. Last week, Google and MySpace both announced major new advertising offerings that will be especially useful for small businesses. Though neither are search-related, both cater to search marketers in different ways. First, MySpace came out with MyAds, its self-service display advertising platform. For a few days, it was […]

Written by David Berkowitz October 21, 2008November 26, 2020

Columns
Search Engine Marketing

Google's 2001 Time Warp

Originally published in MediaPost . It might help to read this column aloud in the voice of Andy Rooney. I do a pretty good Andy Rooney – good enough that my wife hates it, and it’s why we don’t watch 60 Minutes much. Google’s 2001 Time Warp What were you searching for in January 2001? […]

Written by David Berkowitz October 14, 2008November 26, 2020

Columns

The Browser Search War Winners, or The Column I Didn't Want You to Read

So a funny thing happened on the way to publication. I wrote the column below Sunday night. I didn’t even finish it. As I wrapped it up, I felt like it was really all about Firefox, and the rest of it didn’t matter, and there wasn’t too much of what’s new here. So I wrote […]

Written by David Berkowitz October 7, 2008November 26, 2020

Columns

Browser Optimization Means Search 101

Here’s this week’s MediaPost column: Everything you need to know about the future of search engine marketing you learned in the 1990s. That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably learned — now are more important than they’ve been in years for bringing people […]

Written by David Berkowitz October 2, 2008November 26, 2020

Blogging
Columns

Blog Search Stuck in Beta

Here’s today’s column, originally published in MediaPost where there are a number of comments, including a few disagreements and some new sites mentioned which I’m trying out. Feel free to share your own thoughts here or there. Whenever I’m talking to marketers about how to listen to their brands, blog search engines always come up […]

Written by David Berkowitz September 23, 2008November 26, 2020

Columns

Search Angst at the Social Ad Summit

Here’s this week’s column originally published in MediaPost, slightly delayed thanks to all the great events this week.Last minute as it is, drop a note if you’ll be at OMMA Global and we can try to find each other there. At the Social Ad Summit this week in New York City, Facebook may have been […]

Written by David Berkowitz September 18, 2008November 26, 2020

Columns

What I Learned on My Summer Spin Vacation

This week’s MediaPost column is a return to the Search Insider series. The longest vacation I’ve taken was my summer trip contributing to MediaPost’s Online Spin. Over the past three months, I explored the jungles of the elusive SearchMonkey, went shopping for precious Chrome, and tried to avoid coming down with a nasty case of […]

Written by David Berkowitz September 10, 2008November 26, 2020

Columns

Google’s Heavy Mettle With Chrome And Picasa

Here’s today’s column from MediaPost. It’s my last Online Spin, at least for now, as next Tuesday I’ll return to the Search Insider, my home in the trades since June 2004. As always, wherever the columns run you can catch them here. Google’s Heavy Mettle With Chrome And Picasa Tuesday was a fun day for […]

Written by David Berkowitz September 4, 2008November 26, 2020

Columns
Mobile
Social Media

One Small Asterisk, One Leap For Digital Media

Here’s the image, and the asterisk, that inspired today’s column, originally in MediaPost. You can see my profile on Zannel here. One Small Asterisk, One Leap For Digital Media Here’s one of those moments when you realize how quickly media is changing: when registering with a content-sharing community, an email address is optional, but a […]

Written by David Berkowitz August 28, 2008November 26, 2020

Columns

Dream Jobs for Social Media Junkies

I meant to post this last week; it originally ran in MediaPost. Posting will be light this week as I have some downtime, but check back shortly for more. Could it be commonplace someday to create a resume that shows how much time you spend using social media? Is that really a job skill? US […]

Written by David Berkowitz August 18, 2008November 26, 2020

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Columns

Will Search Advertisers Make MyAds TheirAds?

Google's 2001 Time Warp

The Browser Search War Winners, or The Column I Didn't Want You to Read

Browser Optimization Means Search 101

Blog Search Stuck in Beta

Search Angst at the Social Ad Summit

What I Learned on My Summer Spin Vacation

Dream Jobs for Social Media Junkies

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