Columns Archives - Page 31 of 40

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Search Engine Marketing
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What Facebook Learned from Search

Is Facebook really trying to steal Google’s fire? Should we just call it Faceboogle? Maybe not. See the full post in the extended entry; it was originally published in MediaPost. What Facebook Learned from Search Imagine if Picasso painted a search engine results page from Google. It would probably wind up looking like Facebook, which […]

Written by David Berkowitz November 20, 2007November 26, 2020

Columns
Search Engine Marketing
Social Media

Facebook Ad Targeting: From 2007 To 1984

Originally published in MediaPost, the full column’s in the extended entry. IS FACEBOOK’S ADVERTISING PLATFORM IN 2007 tinted with shades of "1984"? Two weeks ago, we explored how Facebook serves as a search engine for marketers. While I think many of the comparisons between Facebook and Google in the press are overblown, Facebook’s ad platform […]

Written by David Berkowitz November 13, 2007November 26, 2020

Arts and Entertainment
Columns
Search Engine Marketing

Striking and Searching

Today’s column was originally published in MediaPost and continues in the extended entry. THE WRITERS GUILD OF AMERICA launched its long-awaited strike. How will this event affect marketers, search engines, and consumers’ online media behavior? SEMCO, the union for search engine marketing columnists, hasn’t quite caught on, so I’m remaining on the job to answer […]

Written by David Berkowitz November 6, 2007November 26, 2020

Columns
Social Media

Searching Facebook by the Numbers

Sometimes the most fun I have with columns is when I spend hours just searching for stuff. Here, I searched for user interests on Facebook and had some fun, especially when I decided to drill down to the political leanings of Hannah Montana fans, and then see how Montana-based fans of Hannah Montana compared with […]

Written by David Berkowitz October 30, 2007November 26, 2020

Columns
Search Engine Marketing

Unearthing Your Hidden SEO Gurus

This is the most recent column penned for MediaPost’s Search Insider; it continues in the extended entry. HOW MANY of these actions have you conducted in a professional capacity for your company or a client? * Posted a video to YouTube with a few tags and a remotely descriptive title. * Rated your company’s video […]

Written by David Berkowitz October 24, 2007November 26, 2020

Columns
Social Media

Listen to the Tweets

Once again, this blog fueled a column, though less directly than in other instances. Below’s this week’s entry, originally published in MediaPost and continuing in the extended entry. Listen to the Tweets Here’s a question to consider when trying to get marketers to try something new: how should the task rank in their priority list? […]

Written by David Berkowitz October 18, 2007November 26, 2020

Columns
Search Engine Marketing
Video

Video Search Worlds Collide

I’m delayed in posting columns; here’s the not-so-latest from MediaPost, which first ran last week. VIDEO SEARCH OPTIMIZATION AND advertising worlds have collided, and the big bangs bursting forth will shape the video marketing landscape for years to come. The audience at last week’s OMMA panel “Video Search Optimization: Prime Time for Prime Positioning” got […]

Written by David Berkowitz October 11, 2007November 26, 2020

Columns
Search Engine Marketing
Social Media

Social Search: It's Not Who You Know…

Originally published in MediaPost’s Search Insider; it continues in the extended entry EVERYONE WANTS TO BE social these days. Given the hype around social networks and social bookmarking, it’s little wonder that search wants to be social too. The problem is that when you refer to "social search," the odds are that whoever you’re talking […]

Written by David Berkowitz September 26, 2007November 26, 2020

Columns
Search Engine Marketing

My Search Engines

Originally published in MediaPost’s Search Insider; it continues in the extended entry. Feel free to share your favorite engines in the comments. IT’S TIME TO STEP down from the lectern and take a break from the futurism and pontificating. This column’s about search, so this week attention shifts to "search" as a verb. Here’s a […]

Written by David Berkowitz September 20, 2007November 26, 2020

Columns
Social Media

Facebook's SEO Facelift

Originally published in MediaPost’s Search Insider Calling all spiders! Facebook wants its profiles to be part of your Web. Facebook will soon open up its 39 million profile pages to give them more visibility in search engines. As Danny Sullivan points out at Search Engine Land, search engines already index Facebook profiles — though only […]

Written by David Berkowitz September 12, 2007November 26, 2020

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