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Fair Questions

  What is the next generation of marketing leaders curious about? Instead of asking them, they asked me. But I have some questions for them in return. Last week, I joined my alma mater Binghamton University for their Networking Night where students pull up a virtual seat at the virtual tables of real, live alumni […]
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Send in the Sondheims

  Maybe we forgotThey are not aloneNo one is aloneSomeone is on your sideNo one is aloneFrom “No One is Alone” in Into the Woods by Stephen Sondheim I was hanging out with an actor friend over Thanksgiving, and unfortunately, she’ll remember me as the person who informed her of Stephen Sondheim’s passing last Friday. It’s hard […]
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On Gratitude

  What are you thankful for? I’ve come to realize that so much of what I’m most grateful for has a thread connecting it: I’m most grateful for second chances. It’s so overwhelming when thinking about it, especially while preparing for another Thanksgiving week. There’s a very simple formula for gratitude: Second chances + appreciation […]
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Multiple Metrics for Measuring Chatbots

Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […]
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How Bots Will Change Humanity

Originally published in The Indian Economist Our global society is entering an era of conversational commerce. We need to start paying attention to who we will be having these conversations with, as any different direction can have sweeping ramifications. Conversational commerce, a term coined by Uber’s Chris Messina, refers to how transactions are increasingly started and […]
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