Columns Archives - Page 5 of 40

Columns
Emerging Media

A Sniff Test for the Internet of Things

originally published in Ad Age A Sniff Test for the Internet of Things My air freshener is connected to the internet. Now I know what the internet of things smells like: floral notes covering up overpriced hardware and overcomplicated software that provide a marginal benefit. When the Febreze Home internet-connected plug-in air freshener arrived in […]

Written by David Berkowitz June 27, 2016November 26, 2020

Advertising
Columns

How to Make a Bad Impression

This post originally ran in Ad Age. The image above is the rate card from QQTube. How to Make a Bad Impression When it comes to digital marketing, you always get a second chance to make an impression. Impressions are cheap, and way too many buyers and sellers still rely on them as currency. While […]

Written by David Berkowitz June 6, 2016November 26, 2020

Columns
Conferences and Events

How Newton's Third Law Applies to SXSW

originally published in Advertising Age To understand what happened at South by Southwest (SXSW) this year, pick up a physics textbook. Sir Isaac Newton's Third Law of Motion can be considered the primary law of the festival, and of the entire advertising industry: "For every action, there is an equal and opposite reaction." The law […]

Written by David Berkowitz March 28, 2016November 26, 2020

Columns

13 Things to Know about the Alpha Generation

originally published in Ad Age Members of the Alpha Generation, on the heels of Generation Z, are only 0 to 2 years old today. They account for absolutely no purchasing power. But they will soon take over the world — because that's what subsequent generations supposedly do. I have spent thousands of hours observing one […]

Written by David Berkowitz February 18, 2016November 26, 2020

Columns

Two New Bylines on Content Marketing and LinkedIn Marketing

There's no wintry slowdown here – which is fitting, since it doesn&39;t feel like winter. In case you&39;re curious, I&39;ve got two new bylines that were published over the past week. In Adweek, I published my first byline there. I don&39;t expect to make it a habit, but the idea for it came up a […]

Written by David Berkowitz December 28, 2015November 26, 2020

Columns
Emerging Media
Technology

Why 2016 Won't be the Year of VR

To close out the year, I started writing a post about what won't happen in 2016. All my favorite subjects centered on virtual reality. The column below originally ran in Ad Age.  Reality Check: 2016 Won&39;t Be the Year of VR 10 Reasons Why Marketers Can&39;t March Blindly Into Virtual Reality If 2015 was the […]

Written by David Berkowitz December 21, 2015November 26, 2020

Columns
Jobs

A 4-Step Guide to Killing Your Social Media Career

As I play catch-up here, I wanted to give a little plug to my friends at the Shorty Awards, where I've been a member of the Real-Time Academy of judges since I was in short pants (get it?). They asked me to publish some career advice there, and I know they have been regretting it […]

Written by David Berkowitz November 12, 2015November 26, 2020

Columns

The Two Rules That Matter for Branded Content

Originally published in Ad Age Are you betting big on branded content? Whether it's because you&39;ve caught the content marketing bug or you&39;re trying to escape the horrors of "Adblockergeddon," you&39;re not alone. While content marketing is complicated, knowing two rules at the outset can make the whole process much more effective: Build trust and […]

Written by David Berkowitz October 26, 2015November 26, 2020

Advertising
Columns

A 12-Step Guide to Solving Every Ad Industry Crisis

originally published in Advertising Age The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though the great work produced by top talent is rarely properly rewarded. Twenty years after the first banner ad debuted, we still can't agree on what an impression […]

Written by David Berkowitz September 28, 2015November 26, 2020

Columns

10 Ways the 2016 Olympics Won’t Resemble 2014

Marketers&39; Road to the 2016 Olympics from MRY An abridged version of this post was originally published in VentureBeat as "7 New Ways Brands Will Get Attention at the 2016 Olympics," and this version has been published on LinkedIn as well. If you're reading it for the third time, a) thank you, and b) why? […]

Written by David Berkowitz August 26, 2015November 26, 2020

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Columns

A Sniff Test for the Internet of Things

How to Make a Bad Impression

How Newton's Third Law Applies to SXSW

13 Things to Know about the Alpha Generation

Two New Bylines on Content Marketing and LinkedIn Marketing

Why 2016 Won't be the Year of VR

A 4-Step Guide to Killing Your Social Media Career

The Two Rules That Matter for Branded Content

A 12-Step Guide to Solving Every Ad Industry Crisis

10 Ways the 2016 Olympics Won’t Resemble 2014

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