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  It feels like summer now, but the equinox doesn’t care when Memorial Day is, so we can go by the calendar year. That makes it a good time to share a couple of ideas I’ve had lately about spring cleaning, and I’d love to hear about your experiences. Pocket Zero I’ve read a lot about […]
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  Last week, I missed writing a newsletter. There were too many deadlines, including some things I had to catch up on after a week of dealing with Covid, and I needed to give myself a little room to just breathe. As I dug out, I wound drafts of writing four different columns, three of […]
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  Who expected that when NFT.NYC was scheduled the same week as the Cannes Lions this June, it’s the ad execs who will be having way more fun? Not that it won’t be a good crowd for NFT Week. But it’s easier to get excited about crypto when all your NFTs keep doubling in value. Over in […]
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  I thought I was done joining any Zoom calls after normal business hours. But I made an exception for one, namely because it featured a marketer who I wanted to learn more about: my namesake. Yes, this David Berkowitz (not that David Berkowitz) was on a Zoom call that featured David Berkowitz (not that David […]
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  Pre-SXSW, I’ve got a bunch of updates for y’all that I’m itching to share. As a reminder, Serial Marketers is co-hosting our first-ever SXSW Marketer Mixer thanks to the generous support of Mediaocean and Prohaska Consulting. It’s Saturday, March 12, and I’d love to meet anyone who will be out in Austin. RSVP at https://sxsw-marketers.eventbrite.com/ (password: […]
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  The First Rule of Cryptocurrency for marketers is simple: ignore the prices. That’s the red herring. It doesn’t matter if the market cap of Bitcoin one day is equal to all the world’s wealth ever assembled or Eritrea’s gross national product during a slow year. It’s akin to marketers judging the internet’s value in […]
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  One of the things that I think humans get wrong the most is trying to make time consistent for everyone everywhere. An hour for me may be the same hour for a Maasai community member or a Saudi princess, but we all experience time differently and personally. My last hour won’t feel quite the […]
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