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Conferences and Events

  1. Conferences and Events

Allstate Insurance’s Social Media Case Study at BDI Event

Continuing the coverage of BDI’s Social Consumer: B2C Case Studies, Allstate Insurance’s Marcia Hansen, responsible for direct marketing, talked about Allstate’s social media program. More at @marciahansen and @allstate, (For more coverage, see the tweet recap from the McDonald’s case study) Approach: Provide educational and entertaining content, largely focused on Vehicle Vibes Video series: Vehicle […]
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  1. Columns
  2. Conferences and Events
  3. Social Media

Spitting & Twitting – plus more on WineTwits in Social Media Insider

Originally published in MediaPost’s Social Media Insider It’s tempting to say the best thing about the wine-tasting event Spit & Twit was the name, and maybe it was, but what made an even bigger impression was how social media is changing the nature of real-world events. It also showed the limitations of being digitally and […]
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  1. Conferences and Events
  2. Social Media

Exclusive Interview with WineTwits Founder Stephen Gilberg on Spit and Twit

I had the pleasure of attending the Spit & Twit wine tasting yesterday hosted by City Winery and WineTwits. A column on the event will be running in MediaPost’s Social Media Insider, which includes a bit of the interview with WineTwits founder Stephen Gilberg. The full interview runs exclusively here: David Berkowitz: What exactly makes […]
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  1. Conferences and Events
  2. Media

Glum and Glummer at Future of Media Forum: Quotable Quips but No Answers on Monetizing Media

Today I sat in on the Future of Media summit from MediaPost held during Advertising Week. Mark Cuban, Chairman & Co-Founder, HDNet / Dallas Mavericks owner Vivian Schiller, President & CEO, NPR Bob Garfield, Columnist, Advertising Age Martha Stewart, Founder, Martha Stewart Living Omnimedia Reid Hoffman, Executive Chairman and Co-Founder,LinkedIn Susan Whiting, Vice Chair, Nielsen […]
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  1. Conferences and Events
  2. Search Engine Marketing
  3. Social Media

Go Deeper into the Real-Time Search Panel at OMMA Global

At MediaPost’s OMMA Global conference, I have the pleasure of moderating an amazing panel focused on real-time search. Below you can find the panelists on Twitter, along with recommended reading to learn more about the panelists’ perspectives on the subject. Update: Read coverage of the panel in MediaPost. Tom Daly, Group Manager, Strategy & Planning, […]
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  1. Columns
  2. Conferences and Events
  3. Social Media

Six Ways to Improve Conferences

Try to keep these people engaged (140 Characters Conference by David Berkowitz via Flickr) Today's Social Media Insider, originally published in MediaPost In May and June, I participated in 13 events as a moderator (six), panelist (four), and featured or keynote presenter (three). They weren&39;t evenly dispersed; May brought a stretch of four events in […]
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