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Conferences and Events

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Steve Rubel: Seven Deadly Sins of Social Media at iMedia Breakthrough

Steve Rubel, SVP, Director of Insights, Edelman Digital, as presented at the iMedia Breakthrough Summit today: 7 Deadly Sins of Social Media 1) Lust: Don’t go lusting after the hot social network. Find the right fit. 2) Gluttony: Don’t just go everywhere when you don’t have bandwidth. Start small. Don’t overdo it. Technorati Tags: mediasummit,imedia,steve […]
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  1. Conferences and Events
  2. Mobile

Everything Must Go! It’s the Mobile Marketing Fire Sale at iMedia

Technorati Tags: imedia,imediasummit,mobile marketing,mobile   You want it? We got it! Jumptap set the tone with the opening sponsored keynote Saturday night at iMedia’s Mobile Boot Camp preceding the Breakthrough Summit. The presentation was complete with a mobile stimulus plan and a bailout, full of buzzwords to jumpstart mobile ad spending. Other sponsors have followed […]
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  1. Conferences and Events
  2. Mobile

10 Myths of Mobile Advertising – Jumptap – iMedia Breakthrough Summit

I’m at the iMedia Breakthrough Summit in Bonita Springs, FL. For the first post from here, below are #10 Mobile Myths as presented by Paran Johar, CMO of mobile ad network Jumptap. Note I wasn’t typing fast enough, hence my own version of myth 10 below…   Technorati Tags: mobile,jumptap,mobile marketing 1) Not enough scale: […]
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  1. Conferences and Events
  2. Social Media

DigiDay Brand Keynote Case Study – Don Steele, VP, Digital Marketing, MTVN (MTV Networks) Entertainment Group

Image by toprankonlinemarketing via Flickr Don Steele Why they use digital marketing* Leveraging critical digital space to market brand and programs* Driving traffic to websites/mobile sites to drive traffic, revenue* Understand, promote brand's presence in digital space "Our audience lives online so we must understand how and where to speak to them." The new landscape: […]
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  1. Conferences and Events
  2. Mobile

DigiDay Mobile Panel: Monetizing Mobile Content and Social Communities

Evan Neufeld, VP, comScore Brand Metrix Alan Chapell, President, Chapell and Associates Eric Litman, CEO, Medialets Robert Samuels, Director Mobile Products, New York Times Antonio Vince Staybl, CEO, itsmy.com Moderator: Adam Hirsch, COO, Mashable Evan (comScore): “We’re at that precipice.” – He used the phrase “pupu platter” Eric (Medialets): Understanding who you’re reaching in mobile […]
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