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Conferences and Events

  1. Conferences and Events

Alternative Social Advertising Panel at Social Graph

Here are notes from the final panel at the Social Ad Summit. Mike Lazerow, Buddy Media (moderator)Alex Blum, KickAppsClara Shih, Salesforce.comAri Gottesmann, SightixJames Gross, Federated MediaMatt Sanchez, VideoEgg KickApps: Trademarked ‘widgad’ – programmable experience that’s virable that drives traffic to branded site or delivers any message. Salesforce: Developed Faceforce that integrates Facebook with Salesforce CRM. […]
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  1. Conferences and Events
  2. Social Media

Widget Monetization Panel at Social Ad Summit

Hooman Radfar, ClearspringHeidi Henson, RockYouSam Wick, UserplaneBen Pashman, GigyaKevin Barenblat, Context Optional (moderator) Definitions of widgets? Moderator: I’m an advertiser and I want to do business with you. What am I buying? Userplane: They built a platform and they want to add community elements. They use us to help make it distributable. We’re B2B focused. […]
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  1. Conferences and Events

Social Advertising Metrics at Social Ad Summit

Sean Ammirati, mSpoke/RWW (moderator)Albert Lai, kontagentJody McDermott, ClearspringIan Swanson, SometricsCam Balzer, DoubleClick Performics DoubleClick: Looking for measurable return, such as via hypertargeting on Facebook. If it works for 10,000 people in Chicago, scale it further. Sometrics: Sequencing of ads important. Need not just hypertargeting but more of an ROI model that drives interaction. Moderator: Frequency […]
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  1. Conferences and Events
  2. Social Media

Social Ad Network Solutions Panel at Social Ad Summit

Allen Stern, Center Networks (Moderator)Seth Goldstein, SocialMediaScott Rafer, Lookery – app ad network focused on user targetingGordon Peters, Social Cash – app monetization solutions including ad network, virtual currencyChris Cunningham, AppSavvy – represent 15 of top 25 appsMike Miller, Offerpal – monetization platform for social media Moderator: How has Facebook redesign affected things? AppSavvy: Really […]
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  1. Conferences and Events

Branded Experiences on Social Networks Panel at Social Ad Summit

Branded Experiences on Social Networks* Ian Schafer, Deep Focus (moderator)* Deborah Korb, JP Morgan* Scott Monty, Ford * Don Steele, MTVN Deep Focus – quick stats: * $1.4 billion spent on social networks this year, 5.5% of online ad spending * Spending growth for social more than doubles online ad growth* MySpace said hypertargeting doubled […]
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  1. Conferences and Events

Social Cash Keynote at Social Ad Summit

Gordon Peters, Social Cash How should brands get involved in conversations?Avenue 1: – Hyper-targeted ads – platform (eg Facebook ads targeted to user, interests)– Hyper-targeted ads – applications (eg putting one’s friends’ pictures in the ad) Avenue 2: – Branded Apps (eg Timberland Earthkeepers app to help people save the earth, planted 100K trees, happened […]
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