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Entering the Tapiocaverse

I write this as I’m heading to Boston to give my first real-world talk in nearly three years, and of course, it’s about the metaverse. The good news is that when my friend running the Magnet Global agency community asked me to give this talk, in part because of musings shared in this very newsletter, I was […]
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TV, the Metaverse… and Books

  Ever since attending NBCUniversal’s ONE22 developer conference this week where they made their case for how they’re ushering in the future of TV, entertainment, and advertising, I’ve wondered what it meant for all kinds of media traditional and emerging. At the same time, I’m prepping a talk – my first solo address in-person since 2019 – […]
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SXSW 2022 — Return of the Marketer Misfits

  2009 called. It wants its SXSW back. Thank goodness. First, a quiz… How many of these criteria apply to you? Pre-MySpace, you were on Friendster, maybe SixDegrees. Perhaps you were even on a BBS (or at least know what it stands for). You started blogging around 2003-2006. By 2006-2007, you were tinkering with Facebook […]
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Serial Smörgåsbord

  Pre-SXSW, I’ve got a bunch of updates for y’all that I’m itching to share. As a reminder, Serial Marketers is co-hosting our first-ever SXSW Marketer Mixer thanks to the generous support of Mediaocean and Prohaska Consulting. It’s Saturday, March 12, and I’d love to meet anyone who will be out in Austin. RSVP at https://sxsw-marketers.eventbrite.com/ (password: […]
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Meta the Immortal

  “Facebook is dying.” That was the subject line of Protocol’s recent Source Code newsletter that led with the headline, “It’s the beginning of the end of Facebook.” My father died last year, and if he looked as good as Facebook does right now, I don’t think any doctors would have been calling my family telling us […]
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Will the Banned Play On?

  It’s another disheartening week in the media. Spotify defends its $100 million investment in Joe Rogan, but libraries and schools across the country are being told or asked to ban books. They’re completely unrelated issues, except for how they’re not. If Spotify were to terminate its contract with Rogan, that would reek of cancel […]
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Berky’s Marketing English – Web3 Edition

  The First Rule of Cryptocurrency for marketers is simple: ignore the prices. That’s the red herring. It doesn’t matter if the market cap of Bitcoin one day is equal to all the world’s wealth ever assembled or Eritrea’s gross national product during a slow year. It’s akin to marketers judging the internet’s value in […]
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Fair Questions

  What is the next generation of marketing leaders curious about? Instead of asking them, they asked me. But I have some questions for them in return. Last week, I joined my alma mater Binghamton University for their Networking Night where students pull up a virtual seat at the virtual tables of real, live alumni […]
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