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Your Best Marketing Advice

  What’s your best marketing advice? That’s what I asked you in a previous edition of Serial Marketer Weekly, and dozens of you took the time to respond. It doesn’t hurt that there was an added incentive, with a $CMO reward that delivered the first such bounty of its kind. Follow that page to learn about new bounties. […]
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Multiple Metrics for Measuring Chatbots

Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […]
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How Bots Will Change Humanity

Originally published in The Indian Economist Our global society is entering an era of conversational commerce. We need to start paying attention to who we will be having these conversations with, as any different direction can have sweeping ramifications. Conversational commerce, a term coined by Uber’s Chris Messina, refers to how transactions are increasingly started and […]
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