Emerging Media Archives - Page 7 of 11

Emerging Media
Innovation

Look Behind the Curtain: Why I Joined Oz Content's Board

In some news I’ve been eager to share for a bit and finally can publicly, I am now officially a board member of Oz Content. I had met the founder, Matt Lovett, in early 2014, and we reconnected this March at a friend’s breakfast discussion, leading to this new collaboration. He also introduced me to […]

Written by David Berkowitz November 7, 2016November 26, 2020

Columns
Emerging Media

A Chinese Lens on Augmented, Virtual and Mixed Reality

Originally published in Advertising Age After attending a conference about making virtual media come alive in a city that is virtually non-existent on Western maps, the future of an emerging field has never felt so real to me. Perhaps I had watched too many X-Men movies on China Southern Airlines, but attending the Virtual Reality […]

Written by David Berkowitz November 3, 2016November 26, 2020

Emerging Media
In the Press

99 Other People to Watch in the Chatbot Space

It’s fun to be recognized as one of 100 People to Watch in the Chatbot Space, thanks to my work on the Best Branded Bots compilation, as per a list in VentureBeat. The list is impressive, but like any such list, it’s incomplete. Some others I’d include are: Erez Baum, Eyal Pfeifel, and Seth Greenfield […]

Written by David Berkowitz October 13, 2016November 26, 2020

Emerging Media
Technology

The Secret Technologies Consultants Can’t Live Without

Originally published in CommPro People working for large corporations these days are constantly told to think and act like they work at a startup. Fail fast. Be nimble. Wear hoodies. Here’s a different take on that advice: act like you’re self-employed. After a 15-year streak working for media and marketing firms with barely a day’s break, I […]

Written by David Berkowitz October 4, 2016November 26, 2020

Emerging Media
Technology
Tools and Tips

Goodbye Delicious, Hello Pinboard

As part of all of the changes with the site and blog, I finally said farewell to one of my most reliable tech services. Delicious, which had really been left for dead for years after it was spun back out of Yahoo, no longer made sense to use. It got to the point when I […]

Written by David Berkowitz September 21, 2016November 26, 2020

Columns
Emerging Media

A Sniff Test for the Internet of Things

originally published in Ad Age A Sniff Test for the Internet of Things My air freshener is connected to the internet. Now I know what the internet of things smells like: floral notes covering up overpriced hardware and overcomplicated software that provide a marginal benefit. When the Febreze Home internet-connected plug-in air freshener arrived in […]

Written by David Berkowitz June 27, 2016November 26, 2020

Columns
Emerging Media
Technology

Why 2016 Won't be the Year of VR

To close out the year, I started writing a post about what won't happen in 2016. All my favorite subjects centered on virtual reality. The column below originally ran in Ad Age.  Reality Check: 2016 Won&39;t Be the Year of VR 10 Reasons Why Marketers Can&39;t March Blindly Into Virtual Reality If 2015 was the […]

Written by David Berkowitz December 21, 2015November 26, 2020

Emerging Media
Innovation
Technology
Trends

Is the Thrill of the Product Hunt Gone?

This was originally published Medium and LinkedIn – seems like it's worth sharing here too… Product Hunt debuted in mid-2014 at the perfect time to give startups a way to promote themselves to a populace that seemingly can’t get enough of them. But maybe some of us can get enough after all. Below, data from Product […]

Written by David Berkowitz October 29, 2015November 26, 2020

Conferences and Events
Emerging Media
Technology

When Real Drones Replace Your Drone-Like Colleagues

I've had drones on my mind a lot lately. Part of it is because of the amazing crew at Yeah Drones that produced the first ever Drone Film Festival. My agency, MRY, was a gold sponsor, and the image above is the ad from the festival program.  My agency also produced a video, some of […]

Written by David Berkowitz March 10, 2015November 26, 2020

Columns
Emerging Media

If Not Nike, Who Will Win the Wearable Marathon?

Here's another byline that I&39;ve been delayed in posting. Like other bylines, I&39;ve included my original version below; the edition in Ad Age undoubtedly reads better, so you may want to skip ahead to that one instead.   FuelBand Won the Sprint, But Here’s How to Win the Wearable Marathon By David Berkowitz April 18 […]

Written by David Berkowitz May 12, 2014November 26, 2020

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Emerging Media

Look Behind the Curtain: Why I Joined Oz Content's Board

A Chinese Lens on Augmented, Virtual and Mixed Reality

99 Other People to Watch in the Chatbot Space

The Secret Technologies Consultants Can’t Live Without

Goodbye Delicious, Hello Pinboard

A Sniff Test for the Internet of Things

Why 2016 Won't be the Year of VR

Is the Thrill of the Product Hunt Gone?

When Real Drones Replace Your Drone-Like Colleagues

If Not Nike, Who Will Win the Wearable Marathon?

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