Emerging Media Archives - Page 9 of 11

Conferences and Events
Emerging Media

Introducing Startup Outlook

I'm excited to share some news about a project that I&39;ve been working on all spring. Now it&39;s finally live, and it&39;s your turn to take part. First, check out Startup Outlook, a guide marketers can use to evaluate startups, with five startups featured this month: Immersive Labs, Luminate, QWiPS, Shapeways and Viggle.  Next, sign […]

Written by David Berkowitz May 22, 2012November 26, 2020

Conferences and Events
Emerging Media
Mobile
Shopping and Retail

RFID and NFC presentation from SXSW

Whoa, that title's a mouthful. Interested in radio frequency identification (RFID) or near field communications (NFC)? Have no clue what either are? I hope the talk I&39;m giving at South by Southwest (SXSW) will be useful for both audiences, and I welcome your feedback. Slides are below, the short link is bit.ly/sxswnfc, and further resources […]

Written by David Berkowitz March 14, 2011November 26, 2020

Columns
Emerging Media
Marketing
Social Media

The Motivation Bubble

Originally published in MediaPost's Social Media Insider   We&39;re getting so good at motivating consumers that we&39;re motivating them to death. If you thought it was tough to bring Lazarus back, just wait until we have to revive our consumers. We&39;ll get to that challenge shortly. Let&39;s backtrack to the present, where I have a […]

Written by David Berkowitz May 11, 2010November 26, 2020

Emerging Media
Mobile
Technology

The iPad: A Few Weeks Later

  Now that the iPad's been out for&0160;a bit, I thought I&39;d share a few quick takes on my experience with it now that the novelty is wearing off. Where it excels It&39;s amazing for gaming. Any time I show someone Real Racing HD, they look for the nearest Apple store (or search engine). I […]

Written by David Berkowitz April 28, 2010November 26, 2020

Columns
Conferences and Events
Emerging Media
Social Media

The Social Technologies Powering SXSW 2010

Originally published in MediaPost's Social Media Insider   If you want to experience a petri dish of thousands of educated, media savvy professionals and content producers actively using social technologies as part of their daily life, come to Austin, Texas for South by Southwest Interactive (SXSWi). This is the festival that essentially launched Twitter in […]

Written by David Berkowitz March 16, 2010November 26, 2020

Emerging Media
Marketing
Research
Social Media

What’s Your Take on 360i’s Social Marketing Playbook?

On top of writing a weekly column, contributing to Ad Age, and posting at 360i’s Digital Connections blog, I’ve had another side project that’s kept me – and quite a number of my colleagues – busy over the past couple months. Today, my agency 360i released its Social Marketing Playbook, a comprehensive guide for how […]

Written by David Berkowitz June 9, 2009November 26, 2020

Emerging Media

Magazines Adopt Emerging Media, but Trail Newspapers

There’s a great release from The Bivings Report on how magazine sites use emerging media. I can’t wait to spend some time with the full report and dive into it. A couple key findings: More magazines are using reporter blogs in 2007 than in 2006. Fifty-eight percent of the magazines researched now offer reporter blogs […]

Written by David Berkowitz September 6, 2007November 26, 2020

Columns
Emerging Media
Social Media

Web Widget Optimization

If you want some great feedback on a blog post, try writing about widgets, Rene Descartes, or both. It’s not so much the volume of responses today that’s enlightening – it’s the quality of them. On MediaPost’s blog, I’m taken to task for my muddling of French and Latin (and Bill Hilton’s totally right – […]

Written by David Berkowitz July 17, 2007November 26, 2020

Emerging Media
Social Media

Web Widget Optimization

Tomorrow’s column is a first take on Web Widget Optimization, almost a preview for what a primer will be. Surprisingly, there were only 97 results in Google for "widget optimization" and none for "web widget optimization." The same was true for "integrated asset digitization" when that column came out, but maybe this will be a […]

Written by David Berkowitz July 15, 2007November 26, 2020

Conferences and Events
Emerging Media

WidgetBox Case Study – WidgetCon

Written by David Berkowitz July 11, 2007November 26, 2020

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Emerging Media

Introducing Startup Outlook

RFID and NFC presentation from SXSW

The iPad: A Few Weeks Later

WidgetBox Case Study – WidgetCon

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