A new year, a new experiment (one initially shared on Facebook)… As the hour of my birthday neared in late October, I tried something different digitally: deleting the games from my phone. I’m constantly getting sucked into some casual game or another, seeking that dopamine rush of leveling up or completing a puzzle. So, what […]
Category: Games
Hooray, It’s a Pokemon Go Tweetstorm about Marketing!
After I penned my Ad Age column about Pokemon Go, I decided to try my hand at a Pokemon tweetstorm. #PokemonGO marketing #tweetstorm coming. Watch this space… (1/15) — David Berkowitz (@dberkowitz) July 12, 2016 I couldn’t figure out how to embed the whole thing (please give me any pointers if you know how). However, […]
The Marketing Paradoxes of Pokemon GO
Instead of just reposting the Ad Age article that I ran this week at the outset of the Pokemon Go craze, I’m sharing a substantially different version below. After several rounds of edits, my Ad Age piece, “A Marketer’s Guide to Pokemon Go,” is about 50% shorter. That probably makes it a better read, so […]
At SXSW Friday? Join My Games Panel with the IAB and Nielsen
Want to see some great ways brands are using games? Want to dispel some myths about gaming and gamers? Good, me too. That's why I'm showing up to the SXSW panel "Games: Anyone. Anywhere. Anytime." Anyway, I'd love for you to join. The SXSW panel is Friday at 3:30pm in the Palmer Events Center, just […]
Is Reality Broken?
Is Reality Broken?originally published in MediaPost's Social Media Insider– also, for more on the challenges with gamification, read the previous piece The Motivation Bubble Is reality broken? I’ve been grappling with the idea ever since reading “Reality is Broken” by Jane McGonigal, who argues that games provide a better, more motivating version of life […]
How Xbox Puts Connecting Into Kinect
Originally published in MediaPost's Social Media Insider Throughout Friday, the comments kept piling up on my Facebook photos: Sister: Dave…what is going on over there?? Friend: Huh? Colleague: What are these? I saw other people posting this kinect stuff today as well… Friend: Holy crap. THAT IS INTENSE!!! Colleague: My form is impeccable. Colleague: I […]
Arming My Mafia At 7-Eleven
Originally published in MediaPost If, decades from now, I lie on my deathbed having flashbacks of some of the more humiliating moments of my life, then last week's encounter at a 7-Eleven will be one of them. It was at such an establishment on East 23rd Street in Manhattan where a young, amiable staff member […]
What the iPad Means for Social Media
Image by josh.liba via Flickr My poor editors. I don't get to thank them enough (that means you, Phyllis), but when writing a column about the iPad while using an iPad, I'm out of my element. Without multitasking, I can't readily fact-check. I'm less prone to make major revisions. And I may miss a few […]
Geeking Out with Parrot.com’s Quadricopter and Robert Scoble at CES
A now annual tradition at the Consumer Electronics Show is the It Won’t Stay in Vegas party for bloggers – it’s a total geekfest within a geekfest, and more or less what you’d expect. This year the scene stealer (besides LeVar Burton and Brent Spiner) was the Quadricopter from Parrot.com. I’ll admit I couldn’t remember […]
12 Dimensions of Gaming Advertisement – Closing Keynote from Atari Founder Nolan Bushnell at iMedia Breakthrough
Nolan and me (okay, me and Nolan, or is it I and Nolan, or… umm?) This was the closing keynote at iMedia Breakthrough: The best ad vehicle for Chuck E. Cheese was one 11 year old boy. “The viral nature of an elementary school – you can’t believe that it can be as good as […]