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The Curse of the Metaverse

In the hours between when the “60 Minutes” segment aired featuring Facebook whistleblower Frances Haugen and the start of when Facebook’s all-day outage drummed up constant snark and speculation, I couldn’t sleep. Maybe there was too much on my mind at 4:30am. Maybe it was the change of seasons throwing me off, as I […]

Written by David Berkowitz October 6, 2021October 11, 2021

Conferences and Events
Fun
Games
Marketing
Trends

The Queens of Authenticity

It’s March now, and for me, that means one thing: It’s no longer Esports & Gaming Week. Last week’s series was one that came together faster than most events I’ve been a part of, which is all the crazier in that The Consumer Engagement Company CEO Zachary Rozga roped in about 20 speakers in a matter of weeks. I’d […]

Written by David Berkowitz March 3, 2021March 3, 2021

Games

Letters from a Bee Keeper

It’s so simple, and yet it can take all day. Some days, you might not even get very far. When you master it, you’re called a “genius.” Then at 3am EDT, it resets, and you may struggle for the next 24 hours. I’m talking about the game Spelling Bee, a simple but never simplistic game from […]

Written by David Berkowitz August 20, 2020November 26, 2020

Games

A Birthday's Resolution: Goodbye Gaming. Hello World?

A new year, a new experiment (one initially shared on Facebook)… As the hour of my birthday neared in late October, I tried something different digitally: deleting the games from my phone. I’m constantly getting sucked into some casual game or another, seeking that dopamine rush of leveling up or completing a puzzle. So, what […]

Written by David Berkowitz November 2, 2016November 26, 2020

Games

Hooray, It's a Pokemon Go Tweetstorm about Marketing!

After I penned my Ad Age column about Pokemon Go, I decided to try my hand at a Pokemon #tweetstorm. PokemonGO marketing tweetstorm coming. Watch this space… (1/15) — David Berkowitz (@dberkowitz) July 12, 2016 I couldn’t figure out how to embed the whole thing (please give me any pointers if you know how). However, […]

Written by David Berkowitz July 15, 2016November 26, 2020

Columns
Games

The Marketing Paradoxes of Pokemon GO

Instead of just reposting the Ad Age article that I ran this week at the outset of the Pokemon Go craze, I’m sharing a substantially different version below. After several rounds of edits, my Ad Age piece, “A Marketer’s Guide to Pokemon Go,” is about 50% shorter. That probably makes it a better read, so […]

Written by David Berkowitz July 14, 2016November 26, 2020

Conferences and Events
Games

At SXSW Friday? Join My Games Panel with the IAB and Nielsen

Want to see some great ways brands are using games? Want to dispel some myths about gaming and gamers? Good, me too. That's why I&39;m showing up to the SXSW panel "Games: Anyone. Anywhere. Anytime."  Anyway, I&39;d love for you to join. The SXSW panel is Friday at 3:30pm in the Palmer Events Center, just […]

Written by David Berkowitz March 5, 2013November 26, 2020

Columns
Games

Is Reality Broken?

Is Reality Broken?originally published in MediaPost's Social Media Insider– also, for more on the challenges with gamification, read the previous piece The Motivation Bubble   Is reality broken? I’ve been grappling with the idea ever since reading “Reality is Broken” by Jane McGonigal, who argues that games provide a better, more motivating version of life […]

Written by David Berkowitz May 8, 2012November 26, 2020

Columns
Games
Social Media

How Xbox Puts Connecting Into Kinect

Originally published in MediaPost's Social Media Insider Throughout Friday, the comments kept piling up on my Facebook photos: Sister: Dave…what is going on over there?? Friend: Huh? Colleague: What are these? I saw other people posting this kinect stuff today as well… Friend: Holy crap. THAT IS INTENSE!!! Colleague: My form is impeccable. Colleague: I […]

Written by David Berkowitz November 9, 2010November 26, 2020

Columns
Games
Social Media

Arming My Mafia At 7-Eleven

Originally published in MediaPost If, decades from now, I lie on my deathbed having flashbacks of some of the more humiliating moments of my life, then last week's encounter at a 7-Eleven will be one of them. It was at such an establishment on East 23rd Street in Manhattan where a young, amiable staff member […]

Written by David Berkowitz June 15, 2010November 26, 2020

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Games

The Curse of the Metaverse

The Queens of Authenticity

Letters from a Bee Keeper

A Birthday's Resolution: Goodbye Gaming. Hello World?

Hooray, It's a Pokemon Go Tweetstorm about Marketing!

The Marketing Paradoxes of Pokemon GO

At SXSW Friday? Join My Games Panel with the IAB and Nielsen

Is Reality Broken?

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