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Serial Smörgåsbord

Pre-SXSW, I’ve got a bunch of updates for y’all that I’m itching to share. As a reminder, Serial Marketers is co-hosting our first-ever SXSW Marketer Mixer thanks to the generous support of Mediaocean and Prohaska Consulting. It’s Saturday, March 12, and I’d love to meet anyone who will be out in Austin. RSVP at https://sxsw-marketers.eventbrite.com/ (password: […]

Written by David Berkowitz March 10, 2022April 11, 2022

Arts and Entertainment
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The Art of Clown

I was talking to a clown the other day, and there’s one thing you need to do when talking to a clown: Take good notes. Within five seconds of her talking about the art of clown — and it is an art form — my gears were turning. The clown, Lindsay, asked me, “You […]

Written by David Berkowitz January 6, 2022January 20, 2022

Arts and Entertainment
Conferences and Events
Culture
Emerging Media
Fun
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Mo’ Meta Blues

I was at Upstream’s NFT Week mixer last night, which I sponsored through the $CMO coin brand, and I spent most of the event talking about crypto with a pastor from Memphis who was in town for the week. This has the makings of a great column, but it turns out there was a little less conversation […]

Written by David Berkowitz November 5, 2021November 5, 2021

Games
Innovation
Mobile
Technology
Trends

The Curse of the Metaverse

In the hours between when the “60 Minutes” segment aired featuring Facebook whistleblower Frances Haugen and the start of when Facebook’s all-day outage drummed up constant snark and speculation, I couldn’t sleep. Maybe there was too much on my mind at 4:30am. Maybe it was the change of seasons throwing me off, as I […]

Written by David Berkowitz October 6, 2021October 11, 2021

Conferences and Events
Fun
Games
Marketing
Trends

The Queens of Authenticity

It’s March now, and for me, that means one thing: It’s no longer Esports & Gaming Week. Last week’s series was one that came together faster than most events I’ve been a part of, which is all the crazier in that The Consumer Engagement Company CEO Zachary Rozga roped in about 20 speakers in a matter of weeks. I’d […]

Written by David Berkowitz March 3, 2021March 3, 2021

Games

Letters from a Bee Keeper

It’s so simple, and yet it can take all day. Some days, you might not even get very far. When you master it, you’re called a “genius.” Then at 3am EDT, it resets, and you may struggle for the next 24 hours. I’m talking about the game Spelling Bee, a simple but never simplistic game from […]

Written by David Berkowitz August 20, 2020November 26, 2020

Games

A Birthday's Resolution: Goodbye Gaming. Hello World?

A new year, a new experiment (one initially shared on Facebook)… As the hour of my birthday neared in late October, I tried something different digitally: deleting the games from my phone. I’m constantly getting sucked into some casual game or another, seeking that dopamine rush of leveling up or completing a puzzle. So, what […]

Written by David Berkowitz November 2, 2016November 26, 2020

Games

Hooray, It's a Pokemon Go Tweetstorm about Marketing!

After I penned my Ad Age column about Pokemon Go, I decided to try my hand at a Pokemon #tweetstorm. PokemonGO marketing tweetstorm coming. Watch this space… (1/15) — David Berkowitz (@dberkowitz) July 12, 2016 I couldn’t figure out how to embed the whole thing (please give me any pointers if you know how). However, […]

Written by David Berkowitz July 15, 2016November 26, 2020

Columns
Games

The Marketing Paradoxes of Pokemon GO

Instead of just reposting the Ad Age article that I ran this week at the outset of the Pokemon Go craze, I’m sharing a substantially different version below. After several rounds of edits, my Ad Age piece, “A Marketer’s Guide to Pokemon Go,” is about 50% shorter. That probably makes it a better read, so […]

Written by David Berkowitz July 14, 2016November 26, 2020

Conferences and Events
Games

At SXSW Friday? Join My Games Panel with the IAB and Nielsen

Want to see some great ways brands are using games? Want to dispel some myths about gaming and gamers? Good, me too. That's why I&39;m showing up to the SXSW panel "Games: Anyone. Anywhere. Anytime."  Anyway, I&39;d love for you to join. The SXSW panel is Friday at 3:30pm in the Palmer Events Center, just […]

Written by David Berkowitz March 5, 2013November 26, 2020

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Games

The Curse of the Metaverse

The Queens of Authenticity

Letters from a Bee Keeper

A Birthday's Resolution: Goodbye Gaming. Hello World?

Hooray, It's a Pokemon Go Tweetstorm about Marketing!

The Marketing Paradoxes of Pokemon GO

At SXSW Friday? Join My Games Panel with the IAB and Nielsen

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