Innovation Archives - Page 6 of 9

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Living Fast and Slow

One of the things that I think humans get wrong the most is trying to make time consistent for everyone everywhere. An hour for me may be the same hour for a Maasai community member or a Saudi princess, but we all experience time differently and personally. My last hour won’t feel quite the […]

Written by David Berkowitz December 15, 2021December 16, 2021

Blogging
Columns
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Professional
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On Gratitude

What are you thankful for? I’ve come to realize that so much of what I’m most grateful for has a thread connecting it: I’m most grateful for second chances. It’s so overwhelming when thinking about it, especially while preparing for another Thanksgiving week. There’s a very simple formula for gratitude: Second chances + appreciation […]

Written by David Berkowitz November 17, 2021November 21, 2021

Arts and Entertainment
Conferences and Events
Culture
Emerging Media
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In the Press
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Social Media
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Trends

Mo’ Meta Blues

I was at Upstream’s NFT Week mixer last night, which I sponsored through the $CMO coin brand, and I spent most of the event talking about crypto with a pastor from Memphis who was in town for the week. This has the makings of a great column, but it turns out there was a little less conversation […]

Written by David Berkowitz November 5, 2021November 5, 2021

Emerging Media
In the Press
Innovation
Media
Mobile
Social Media

Facebook, or Change

Small change sometimes leads to revolution, but often it barely gets you a dollar. Caroline, or Change is a small musical about change small and big. Mostly small, though. The second character we meet is the washing machine that Caroline, the maid for a barely middle class Louisiana Jewish family in 1963, spends much of […]

Written by David Berkowitz October 27, 2021October 28, 2021

Games
Innovation
Mobile
Technology
Trends

The Curse of the Metaverse

In the hours between when the “60 Minutes” segment aired featuring Facebook whistleblower Frances Haugen and the start of when Facebook’s all-day outage drummed up constant snark and speculation, I couldn’t sleep. Maybe there was too much on my mind at 4:30am. Maybe it was the change of seasons throwing me off, as I […]

Written by David Berkowitz October 6, 2021October 11, 2021

Advertising
Campaigns
Innovation
Marketing
Media
Research
Shopping and Retail
Trends

Brand and Deliver

There’s something about a new brand that is energizing in a way that seems hard to explain, especially when you have something to do with it. I’ve worked on a few branding projects, but until this spring and summer, I never spent so much time working on a new brand for myself. Fortunately, I […]

Written by David Berkowitz July 28, 2021July 28, 2021

Innovation
Mobile
Personal
Technology
Tools and Tips

Fewer Characters Welcome

By word count, this will be one of my shorter columns. That’s because I’ve wanted to write about shortcuts for some time. First though, I would like to officially concede in the race for mayor of New York City. I wish the future Mayor Adams, Wiley, or Garcia best of luck in the city’s […]

Written by David Berkowitz June 23, 2021June 23, 2021

Innovation
Jobs
Marketing
Professional
Social Action
Tools and Tips

20 Questions

What questions should you ask when considering or starting a new marketing job? If you go to http://bit.ly/serialqs, you’ll find the answer in the form of more than 100 questions. It’s a publicly available slide deck, with scores of questions broken out by category. What should you ask about budgets? Current and future customers? Competitors? […]

Written by David Berkowitz May 26, 2021May 26, 2021

Campaigns
Emerging Media
Innovation
Marketing
Research
Technology

We’re All in the Climate Biz

Written by David Berkowitz April 21, 2021April 21, 2021

Campaigns
Innovation
Search Engine Marketing
Social Media
Technology

Refer Madness

I’ve been thinking a lot about referrals lately. I shared a story about that topic on LinkedIn last week and will include it here in full to save you a click (skip further below if you caught it already though; there’s more): — A short while back, a friend referred a consulting opportunity my way. When […]

Written by David Berkowitz February 3, 2021February 3, 2021

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