Marketing Archives - Page 10 of 12

Marketing
Social Media

A Framework for Social Marketing Analytics

Sorry, folks – I got a copy of this great report a day early and I'm a few days late in getting it to you. But you&39;ll soon see why. When you get a 20-page report in your inbox with meat on (mostly) every page, you want to take some time before reading it, let […]

Written by David Berkowitz April 26, 2010November 26, 2020

Conferences and Events
Marketing
Social Media

100 Ways to Measure Social Media: Now in Convenient Presentation Form

I just came back from the Promotion Marketing Association&39;s Blur event in Chicago where I gave a talk in their digital track about metrics. They invited me after I wrote the column on 100 Ways to Measure Social Mediahttp://bit.ly/100ways (also at http://bit.ly/100ways if you ever need to refer back to it). While I only had […]

Written by David Berkowitz March 25, 2010November 26, 2020

Marketing

Want Your Message to Spread? The Answer – Dandelion Marketing – Is Blowing in the Wind

My friend Jeremy Epstein, who happens do so a fair amount of marketing for authors and is a great writer in his own right at the blog Never Stop Marketing, just came out with a great, brief read a little longer than his usual entries. Go figure – weeks ago I convinced him to add […]

Written by David Berkowitz February 8, 2010November 26, 2020

Columns
Marketing
Social Media

A Frank Conversation about Social Media Measurement – Director's Cut

This is today's Social Media Insider column, a complete version several hundred words longer than the abridged edition, which you can find at MediaPost.  The view from the OMMA Social stage A Frank Conversation about Social Media Measurement Everything you need to know about social media measurement was covered in 45 minutes at MediaPost’s OMMA […]

Written by David Berkowitz February 2, 2010November 26, 2020

Columns
Customer Service
Marketing
Social Media

In Search of Your Booker Moment

Have you shoveled any of your consumers’ driveways lately? Just about everyone but Newark, NJ Mayor Cory Booker can put their hands down. Booker, a savvy enough marketer that he can get some positive ink for Newark, is not a bad role model for marketers. As Mashable reported yesterday, New Jersey radio show host Ravie […]

Written by David Berkowitz January 5, 2010November 26, 2020

Columns
Marketing
Social Media

A Social Media Insider’s Recap of 2009

Originally published in MediaPost Amazingly, some highlights from this year had nothing to do with photogenic cats. A Social Media Insider’s Recap of 2009 Assuming you’re working this week, hopefully you have some time to catch up. If you’ll indulge me, I’ve rounded up what I’d consider the highlights from the past year of my […]

Written by David Berkowitz December 29, 2009November 26, 2020

Columns
Marketing
Social Media

Six Questions for 100 Metrics

What can the scores of social media metrics available really tell you about the success of your marketing programs? It's fitting to start the exploration with a question, since we&39;ll focus on six of them now: Who, What, Where, When, Why, and How. Last week, we looked at 100 ways to measure social media, a master […]

Written by David Berkowitz November 24, 2009November 26, 2020

Marketing
Social Media

The Who, What, Where, When, Why, and How of the 100 Ways to Measure Social Media

As another way to look at the 100 ways to measure social media, I've broken it out into how the metrics answer six key questions: Who, What, Where, When, Why, and How. I welcome your thoughts on this in the comments and look forward to exploring more ways to organize this. WHO – Who interacted? […]

Written by David Berkowitz November 23, 2009November 26, 2020

Columns
Flubs, Gaffes, and Blunders
Marketing
Social Media

We Have Sinned

Here's today&39;s Social Media Insider, originally published in MediaPost It&39;s time to atone. Some may appreciate the timing, as it coincides with yesterday&39;s observance of Yom Kippur, Judaism&39;s Day of Atonement, the climax of a period of repentance. Everyone has some sins to atone for, including marketers and agencies trying to engage consumers through social […]

Written by David Berkowitz September 29, 2009November 26, 2020

Emerging Media
Marketing
Research
Social Media

What’s Your Take on 360i’s Social Marketing Playbook?

On top of writing a weekly column, contributing to Ad Age, and posting at 360i’s Digital Connections blog, I’ve had another side project that’s kept me – and quite a number of my colleagues – busy over the past couple months. Today, my agency 360i released its Social Marketing Playbook, a comprehensive guide for how […]

Written by David Berkowitz June 9, 2009November 26, 2020

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Want Your Message to Spread? The Answer – Dandelion Marketing – Is Blowing in the Wind

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