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Marketing

What Do AARP and the 4As Have in Common?

Image by Civil Rights via Flickr Answer: both of them ditched their official names for their acronyms. AAAA Ad Age, April 2009: President-CEO Nancy Hill told attendees that the group, for years known as the American Association of Advertising Agencies, has officially traded its name for its more commonly used acronym, the 4A's. AARP The […]

Written by David Berkowitz April 29, 2009November 26, 2020

Marketing

Facebook Social Ads will prove to be ineffective

If you’ve managed to stop by the Marketers Studio for any time the past few weeks you would have noticed that David has been unwittingly transformed from being a live, independent minded human being into a two-dimensional promotional vehicle by Facebook for the company Blockbuster Video. It seems unending. In fact, it’s driven David to […]

Written by David Berkowitz January 11, 2008November 26, 2020

Marketing
Social Media

Facebook Marketing: A Marketer and Member Speakers

In response to my column last week about Facebook, I received an email from Tanya Cottrell, a student at San Diego State University, and her experience struck me as a great example of a ‘small business’ approach to Facebook. With her permission, I’ve excerpted some of her thoughts below. I welcome your stories on how […]

Written by David Berkowitz November 9, 2007November 26, 2020

Marketing

Conversational Autoresponders

One of the classic elements of marketing is surprise, and one way to do that is to include a message in a place that someone wasn’t expecting to see it. Last weekend, I did as much with what’s typically one of the most boring forms of correspondence: the out-of-office autoresponder: I’m out until Monday, 9/17 […]

Written by David Berkowitz September 20, 2007November 26, 2020

Conferences and Events
Marketing
Media
Search Engine Marketing

Search, Media, and Marketing – iHollywood

More from iHollywood – a great panel, and hopefully the notes capture a lot of these best practices for search engine marketing. Search, Media, and Marketing *Dave Fall, VP Product Mgmt – Search Technology, DoubleClick *Adam Stewart, Industry Dir – Media & Entertainment, Google *Dema Zlotin, Founder & VP – Strategic Services, SEMDirector *Robert Hayes, […]

Written by David Berkowitz July 19, 2007November 26, 2020

Marketing

Where Your Marketing At?

I was just watching VH1 and caught a tagline for the sponsor Boost Mobile that wins the Talking Down to Your Customers Award this week (even if the slogan is quite a few months old): The good news: Boost ranks first in Google for its slogan, even without the quotes. Thanks to MobileCrunch for the […]

Written by David Berkowitz May 17, 2007November 26, 2020

Marketing

Don't Mess with Texas Branding

I spent Thanksgiving in Dallas, and during part of my stay, Cara took me on a road trip to Austin, with a number of stops along the way in towns as large as Austin and as small as… well, I’m not sure, but they all seemed to have a Bush’s Chicken, a chain that makes […]

Written by David Berkowitz November 27, 2006November 26, 2020

Marketing

Thou Shalt Not Covet Thy Blogger's Cattle

WOMMA, the Word of Mouth Marketing Association, just released its "Ethical Blogger Contact Guidelines – 10 Principles for Ethical Contact by Marketers." The principles can be summed up this way: Abide by the same ethics you’d use when pitching journalists, and don’t do anything illegal. Also, avoid coveting thy neighbor’s blogger’s cattle. My question for […]

Written by David Berkowitz November 2, 2006November 26, 2020

Marketing

Carnival: The Wright Hires

For the final Carnival of Marketing entry, we’ll offer something a little unorthodox — a post which, on the surface, doesn’t seem to have anything to do with marketing at all. Namely, we turn to a blogger who’s not an A-list blogger, but a .300 hitter and Major League Baseball All Star, David Wright of […]

Written by David Berkowitz September 2, 2006November 26, 2020

Marketing

Carnival: Leveraging LinkedIn

In the penultimate entry for the Carnival of Marketing, we’ll turn to the job hunt, as we’re in a very fluid job market, and marketers also need to pay attention to how they’re marketing themselves. On the MarketingProfs Daily Fix Blog, Harry Joiner advises job seekers to incorporate LinkedIn testimonials. Harry writes: As a marketing […]

Written by David Berkowitz September 1, 2006November 26, 2020

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Marketing

What Do AARP and the 4As Have in Common?

Facebook Social Ads will prove to be ineffective

Conversational Autoresponders

Search, Media, and Marketing – iHollywood

Where Your Marketing At?

Don't Mess with Texas Branding

Thou Shalt Not Covet Thy Blogger's Cattle

Carnival: The Wright Hires

Carnival: Leveraging LinkedIn

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