It's been a big month of storytelling about the end of storytelling. I previously shared my presentation about the end of storytelling (complete with dozens of illustrations), and a related version then ran in Ad Age. The Ad Age story's a bit different, with a focus on how Coca-Cola's Share a Coke campaign with the […]
Category: Marketing
A Story about the End of Storytelling: The Full Story
At HubSpot's Inbound 2014 conference this week, I had the honor of giving one of their Bold Talks, which meant 12 minutes to talk about anything I wanted, as long as it wasn't a typical presentation about my day job. I used the time to pick apart a word I find so overused: "storytelling." You […]
Everyone Contributes
When I joined MRY last year, one of the selling points of the CMO role was that Matt Britton said I’d be a mentor here to hundreds of potential thought leaders. Around the time I joined, MRY was planning to start its blog, and there was the idea that everyone should ultimately contribute to it. […]
First Week Lessons from a First-Time CMO
As you might guess if you've been reading this blog for a bit, this isn't my first week as a chief marketing officer. Yet the start of the new year feels like a fine time to return to some unfinished business. Last summer, a week into starting my new job as CMO of agency MRY, […]
The Backlash to Real-Time Marketing is ON!
Image via Jon Thomas at Post Advertising Is 2013 the year of real-time marketing (RTM)? Befitting such a buzzword, it had a few good months, but the backlash to it has been picking up steam. Here’s what MRY CEO Matt Britton had to say about it in Digiday: “It’s herd mentality, and for a lot […]
New Video: Crowd Advertising Success Stories and Challenges
Two months ago, back when I was in Singapore – and representing my previous employer, I presented at Crowdsourcing Week on Crowd Advertising Success Stories and Challenges. The video's now live, and the presentation's on SlideShare, so now you can follow along and relive every crowdsourced moment. Or something like that. You can also head […]
Advice for a New CMO: 23 Marketing Leaders Share Candid Wisdom
I'm excited to share a new publication with you, something that I think is a pretty amazing collection of advice and wisdom from 23 of the smartest marketing leaders. They're all answering the same question: "What advice do you have for a new CMO?" Their advice for chief marketing officers is all gathered here, and […]
Catch My New Presentation from Crowdsourcing Week – All the Way from Singapore
Hi from Singapore, or as they say in Singapore, Hi from Singapore (the joys of visiting former British colonies…). Today, I'm presenting at Crowdsourcing Week here, a conference with impressive speakers from all over the world talking about different opportunities for and ramifications of crowdsourcing. I'm honored to be among them, giving a talk on […]
eMarketer Looks at Feel-Good Effects of Real-Time Marketing
eMarketer has a new report out on a topic near and dear to me, "Real-Time Marketing: Speeding Up the Creative Process" (read more about it in eMarketers' newsletter article on it). The chart below, via GolinHarris, shows this real-time marketing thing may actually move the needle for brands, whichever needle marketers are looking to move. […]
10 Themes from 2012’s Bagels & Beer with Berky
A snapshot of a Bagels & Berky session from Atlanta; yes, the bagels are better in NY, but "Grits with Berky" doesn't have the same ring to it. I recently shared some highlights of my pet project at 360i on 360i's blog: At carbohydrate-crazy 360i, a number of us gather every other week late afternoon […]