Marketing Archives - Page 9 of 12

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Marketing

First Week Lessons from a First-Time CMO

As you might guess if you've been reading this blog for a bit, this isn&39;t my first week as a chief marketing officer. Yet the start of the new year feels like a fine time to return to some unfinished business. Last summer, a week into starting my new job as CMO of agency MRY, […]

Written by David Berkowitz January 3, 2014November 26, 2020

Advertising
Marketing
Trends

The Backlash to Real-Time Marketing is ON!

Image via Jon Thomas at Post Advertising Is 2013 the year of real-time marketing (RTM)? Befitting such a buzzword, it had a few good months, but the backlash to it has been picking up steam. Here’s what MRY CEO Matt Britton had to say about it in Digiday: “It’s herd mentality, and for a lot […]

Written by David Berkowitz October 4, 2013November 26, 2020

Conferences and Events
Marketing

New Video: Crowd Advertising Success Stories and Challenges

Two months ago, back when I was in Singapore – and representing my previous employer, I presented at Crowdsourcing Week on Crowd Advertising Success Stories and Challenges. The video's now live, and the presentation&39;s on SlideShare, so now you can follow along and relive every crowdsourced moment. Or something like that. You can also head […]

Written by David Berkowitz August 8, 2013November 26, 2020

Marketing

Advice for a New CMO: 23 Marketing Leaders Share Candid Wisdom

I'm excited to share a new publication with you, something that I think is a pretty amazing collection of advice and wisdom from 23 of the smartest marketing leaders. They&39;re all answering the same question: "What advice do you have for a new CMO?" Their advice for chief marketing officers is all gathered here, and […]

Written by David Berkowitz July 8, 2013November 26, 2020

Advertising
Conferences and Events
Emerging Media
Marketing

Catch My New Presentation from Crowdsourcing Week – All the Way from Singapore

Hi from Singapore, or as they say in Singapore, Hi from Singapore (the joys of visiting former British colonies…). Today, I'm presenting at Crowdsourcing Week here, a conference with impressive speakers from all over the world talking about different opportunities for and ramifications of crowdsourcing. I&39;m honored to be among them, giving a talk on […]

Written by David Berkowitz June 3, 2013November 26, 2020

Marketing
Social Media

eMarketer Looks at Feel-Good Effects of Real-Time Marketing

eMarketer has a new report out on a topic near and dear to me, "Real-Time Marketing: Speeding Up the Creative Process" (read more about it in eMarketers&39; newsletter article on it).  The chart below, via GolinHarris, shows this real-time marketing thing may actually move the needle for brands, whichever needle marketers are looking to move. […]

Written by David Berkowitz May 13, 2013November 26, 2020

Emerging Media
Marketing

10 Themes from 2012’s Bagels & Beer with Berky

A snapshot of a Bagels & Berky session from Atlanta; yes, the bagels are better in NY, but "Grits with Berky" doesn't have the same ring to it. I recently shared some highlights of my pet project at 360i on 360i&39;s blog: At carbohydrate-crazy 360i, a number of us gather every other week late afternoon […]

Written by David Berkowitz January 3, 2013November 26, 2020

Marketing

25 Marketers’ Predictions for 2013

I normally avoid infographics, but in this case, consider it an executive summary for a longer report on marketing predictions from a number of people I admire. Download the full report from ExactTarget. This infographic is brought to you by ExactTarget, a leader in social media marketing.  

Written by David Berkowitz December 19, 2012November 26, 2020

Marketing
Mobile

Wikimobidex: Mobile Media Planners' New Favorite Site?

Editor's note: This post has been updated from July 2009 when it referred to Wikimobipedia. The site is now Wikimobidex as per below. I received an email from Jamie Wells, US Mobile Director from OMD, about a new site he launched, Wikimobidex. He wrote when it first launched: He wrote: I wanted to let you […]

Written by David Berkowitz May 21, 2010November 26, 2020

Columns
Emerging Media
Marketing
Social Media

The Motivation Bubble

Originally published in MediaPost's Social Media Insider   We&39;re getting so good at motivating consumers that we&39;re motivating them to death. If you thought it was tough to bring Lazarus back, just wait until we have to revive our consumers. We&39;ll get to that challenge shortly. Let&39;s backtrack to the present, where I have a […]

Written by David Berkowitz May 11, 2010November 26, 2020

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Marketing

First Week Lessons from a First-Time CMO

The Backlash to Real-Time Marketing is ON!

New Video: Crowd Advertising Success Stories and Challenges

Advice for a New CMO: 23 Marketing Leaders Share Candid Wisdom

Catch My New Presentation from Crowdsourcing Week – All the Way from Singapore

10 Themes from 2012’s Bagels & Beer with Berky

25 Marketers’ Predictions for 2013

Wikimobidex: Mobile Media Planners' New Favorite Site?

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