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Mo’ Meta Blues

I was at Upstream’s NFT Week mixer last night, which I sponsored through the $CMO coin brand, and I spent most of the event talking about crypto with a pastor from Memphis who was in town for the week. This has the makings of a great column, but it turns out there was a little less conversation […]

Written by David Berkowitz November 5, 2021November 5, 2021

Emerging Media
In the Press
Innovation
Media
Mobile
Social Media

Facebook, or Change

Small change sometimes leads to revolution, but often it barely gets you a dollar. Caroline, or Change is a small musical about change small and big. Mostly small, though. The second character we meet is the washing machine that Caroline, the maid for a barely middle class Louisiana Jewish family in 1963, spends much of […]

Written by David Berkowitz October 27, 2021October 28, 2021

Blogging
Culture
Fun
Media
Newsletter
Personal
Social Action
Social Media

Crawl on Your Belly

There’s a moment in Jerry Seinfeld’s book Is This Anything?, which I just listened to on Audible (narrated by the author), that must be the least funny segment, but for me, it’s the most memorable. In the book, he retells more than 400 of his jokes spanning five decades, and he introduces each decade with […]

Written by David Berkowitz October 21, 2021October 28, 2021

Conferences and Events
In the Press
Media
Professional
Technology

A Conventional Confessional

I opened my closet door, and I was staring inside. A moment of paralysis set in. I’ve had occasions this year and last to wear a blazer and a button-down — not many, but I’ve dusted off a few of the hanging garments. This time, though, I was picking out clothes ahead of attending […]

Written by David Berkowitz September 29, 2021October 1, 2021

Advertising
Campaigns
Conferences and Events
Emerging Media
In the Press
Marketing
Media
Professional
Search Engine Marketing
Technology
Tools and Tips

Your Best Marketing Advice

What’s your best marketing advice? That’s what I asked you in a previous edition of Serial Marketer Weekly, and dozens of you took the time to respond. It doesn’t hurt that there was an added incentive, with a $CMO reward that delivered the first such bounty of its kind. Follow that page to learn about new bounties. […]

Written by David Berkowitz August 27, 2021August 27, 2021

Advertising
Campaigns
Innovation
Marketing
Media
Research
Shopping and Retail
Trends

Brand and Deliver

There’s something about a new brand that is energizing in a way that seems hard to explain, especially when you have something to do with it. I’ve worked on a few branding projects, but until this spring and summer, I never spent so much time working on a new brand for myself. Fortunately, I […]

Written by David Berkowitz July 28, 2021July 28, 2021

Media
Uncategorized

It's Christmas in September with Serially Sporadic's First Edition

Twelve years after leaving eMarketer where I was one of a crack team producing their barrage of daily and weekly newsletters (back when they had such a barrage), I finally produced one of my own. You can read the first edition of the newsletter in your browser, or of course you can subscribe yourself. It’s […]

Written by David Berkowitz September 27, 2016November 26, 2020

Columns
Media
Social Media

What's the Minimal Requirement to be Taken Seriously as a Media Company?

The story behind the story I'm a big fan of Foursquare. I am a Level I Superuser who has contributed 291 tips and 756 photos over the course of 6,169 check-ins that earned me 147 badges. I own and love its shirts, both the English and Japanese editions. I&39;ve clearly been a fan over the […]

Written by David Berkowitz August 4, 2014November 26, 2020

Media

What Do I Read and How Do I Read It? Hubspot Reveals All

Thanks for reading this blog. I know what you read. This. You have great taste. Thanks. Again. But what do I, the blogger, read? That's something you&39;ve probably always wanted to know but were too shy to ask. Fortunately, Laura Fitton (@pistachio), is not all that shy. She even invited me to speak at Hubspot&39;s […]

Written by David Berkowitz July 31, 2014November 26, 2020

Arts and Entertainment
Columns
Media

It’s Time to Stop Numbering Screens

I've rarely been so confused as I was a few months back when I was doing an interview with Digiday about second screen behavior, and I had no idea which screen we were talking about.  Fast forward several months. Digiday invites me to be on a panel about second screen activity. I come out with […]

Written by David Berkowitz December 14, 2012November 26, 2020

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A Conventional Confessional

Your Best Marketing Advice

Brand and Deliver

What Do I Read and How Do I Read It? Hubspot Reveals All

It’s Time to Stop Numbering Screens

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