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The 80-100-20 Rule

  Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- You know the 80-20 rule, right? Ever since reading Richard Koch’s book “The Natural Laws of Business” in 2001, I have seen the rule everywhere. But as I’ve journeyed into fractional CMO work, I discovered a dimension of it that I […]
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Bicoastal Llamas & Strange Tales of AI

  Brought to you by: this survey!—————————————————- Three llamas walk into a bar. The bartender looks at them and says, “You guys must be here for the comedy night, huh?” The first llama says, “No, we’re here for the karaoke.” The second llama says, “No, we’re here for the trivia.” The third llama shakes his head and […]
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Me vs. AI: J’s 5 Qs for Marketers

Brought to you by: AI Copilot by PixieBrix —————————————————- What is the role of marketers and agencies in the future of AI? That’s a meaty topic, and we couldn’t address that in full when tech leader and serial founder Jeremiah Owyang visited Serial Marketers for our virtual event this week. But we got close. You can […]
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Temperature Check

  This week, we’ll take a close look at the best feature of some text-based generative AI engines that you’re probably not using, and we’ll also come up with some names for three-legged pets. There’s something for everyone here. The setting is “temperature,” and whether you take it literally or metaphorically, it can transform your […]
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Let Freedom Ring

  As I write this, it’s the second (lunar) day of Passover. You don’t need to practice the faith to know the gist, even if your primary source pits Charlton Heston against Yul Brynner (or, for you millennials, Val Kilmer against Ralph Fiennes). It’s also hard to top such an Independence Day story with something […]
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The Worst Person at SXSW

  Great news: after spending a few days at SXSW, I am now an expert on SBV and the global banking system. Isn’t everybody? Maybe not. But I did get to witness the first-ever SXSW Interactive where bankers were the most sought-after celebs. At this SXSW, for about 72 hours, instead of AI and GPT, all […]
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Meet Serial Marketer’s New Hire

I just issued a new press release: “Serial Marketer Welcomes ChatGPT Plus as Virtual Associate, Boosting Marketing Capabilities and Customer Satisfaction” I was tempted to paste it here, but take a sec to read it. I’ll make a cup of ChatGPTea. … Oh, good to have you back. Yes, it was mostly written by ChatGPT. It took […]
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Agencies on the Oregon Trail

  Thanks to our supporter First Insights— Choose who you want in your party. Stock up on supplies. Determine your route. Brush up on your hunting skills. And wonder how long it’ll be until you get hit with dysentery. If you do, try not to die. And if you die, decide if you want to do […]
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