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Bookmark This

A colleague who I worked with last year shared a brutal post this week about triple-digit layoffs at the old ranch. Coincidentally, I was already working on this post that’s a round-up of resources that may be helpful. I’m hoping you, dear reader, aren’t in such a situation as the one my former colleagues face right now. […]
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Boiling the Ad Fraud Frog

  I was going to name this edition “The Worst Best Take on Ad Fraud Ever” because it might live up to the title, but then I got a better one. I also considered “A Modest Proposal for Ad Fraud.” That will make sense shortly. As someone who almost never drinks alcohol on flights (correlation: […]
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Spring Cleaning

  It feels like summer now, but the equinox doesn’t care when Memorial Day is, so we can go by the calendar year. That makes it a good time to share a couple of ideas I’ve had lately about spring cleaning, and I’d love to hear about your experiences. Pocket Zero I’ve read a lot about […]
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Yes, Ads Can Help Change the World

  Last week, I missed writing a newsletter. There were too many deadlines, including some things I had to catch up on after a week of dealing with Covid, and I needed to give myself a little room to just breathe. As I dug out, I wound drafts of writing four different columns, three of […]
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Crypto Winter, Creator Summer

  Who expected that when NFT.NYC was scheduled the same week as the Cannes Lions this June, it’s the ad execs who will be having way more fun? Not that it won’t be a good crowd for NFT Week. But it’s easier to get excited about crypto when all your NFTs keep doubling in value. Over in […]
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Freedom & Structure

  Acting. Parenting. Tweeting. We’re going to talk about all three today because they relate. I was talking to my actor friend, Lindsay, who’s made an appearance in these columns before. I was telling her how excited my eight-year-old daughter was when she found a yoga blanket gathering dust in my entertainment console drawer and asked […]
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Entering the Tapiocaverse

I write this as I’m heading to Boston to give my first real-world talk in nearly three years, and of course, it’s about the metaverse. The good news is that when my friend running the Magnet Global agency community asked me to give this talk, in part because of musings shared in this very newsletter, I was […]
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Your Calendar is Your Brand

  One of the stranger Twitter disputes that has somehow kept burning lately has been around the etiquette of using Calendly and other such apps for scheduling meetings. There’s an anti-Calendly faction out there that hates receiving Calendly links. The one person I connected with who was most offended by me offering a link to my Calendly calendar […]
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SXSW 2022 — Return of the Marketer Misfits

  2009 called. It wants its SXSW back. Thank goodness. First, a quiz… How many of these criteria apply to you? Pre-MySpace, you were on Friendster, maybe SixDegrees. Perhaps you were even on a BBS (or at least know what it stands for). You started blogging around 2003-2006. By 2006-2007, you were tinkering with Facebook […]
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Serial Smörgåsbord

  Pre-SXSW, I’ve got a bunch of updates for y’all that I’m itching to share. As a reminder, Serial Marketers is co-hosting our first-ever SXSW Marketer Mixer thanks to the generous support of Mediaocean and Prohaska Consulting. It’s Saturday, March 12, and I’d love to meet anyone who will be out in Austin. RSVP at https://sxsw-marketers.eventbrite.com/ (password: […]
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