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Columns
Mobile
Social Media

Cat-Painting A Mobile Social Future

“I’m going to write my next column on Cat Paint,” I told my wife. She asked, “Is it about how you’ve become a twelve-year-old girl?” Perhaps. But in a season of social media breakthroughs and brouhahas — Facebook Connect surpassing 60 million active users, Google and Yahoo rolling out real-time search, Facebook’s privacy overhaul, […]

Written by David Berkowitz December 15, 2009November 26, 2020

Mobile
Technology

First Thoughts on Motorola's Droid on Verizon

Droids attack! by Stéfan via Flickr On Friday, I went to get a Droid, the new Motorola phone on Verizon running Google’s Android operating system. Here are some initial reactions. It’s my first Android phone. It replaces the Samsung Omnia I had running Windows Mobile, a touchscreen-only phone with too many design flaws to name. […]

Written by David Berkowitz November 9, 2009November 26, 2020

Columns
Mobile
Social Media

When Mobile Apps Go Social

Originally published in MediaPost's Social Media Insider When Mobile Apps Go Social Not all mobile applications are social, but those with social elements will keep pushing social media&39;s boundaries forward. Last week, we took a look at how consumers use mobile social networks. This week, we&39;ll look at four mobile applications, and to keep things […]

Written by David Berkowitz September 22, 2009November 26, 2020

Columns
Mobile
Social Media

How the Mobile Socialites Network

Originally published in MediaPost. Special thanks to Johanna Werther at AdMob for making this possible. I know I'm not the New York Times and don&39;t seek exclusives, but if it makes sense for you I&39;m all for exploring story ideas that provide some custom hook or information for my readers in MediaPost, here, or elsewhere. […]

Written by David Berkowitz September 15, 2009November 26, 2020

Conferences and Events
Mobile

Everything Must Go! It’s the Mobile Marketing Fire Sale at iMedia

Technorati Tags: imedia,imediasummit,mobile marketing,mobile   You want it? We got it! Jumptap set the tone with the opening sponsored keynote Saturday night at iMedia’s Mobile Boot Camp preceding the Breakthrough Summit. The presentation was complete with a mobile stimulus plan and a bailout, full of buzzwords to jumpstart mobile ad spending. Other sponsors have followed […]

Written by David Berkowitz March 23, 2009November 26, 2020

Conferences and Events
Mobile

10 Myths of Mobile Advertising – Jumptap – iMedia Breakthrough Summit

I’m at the iMedia Breakthrough Summit in Bonita Springs, FL. For the first post from here, below are #10 Mobile Myths as presented by Paran Johar, CMO of mobile ad network Jumptap. Note I wasn’t typing fast enough, hence my own version of myth 10 below…   Technorati Tags: mobile,jumptap,mobile marketing 1) Not enough scale: […]

Written by David Berkowitz March 22, 2009November 26, 2020

Conferences and Events
Mobile

DigiDay Mobile Panel: Monetizing Mobile Content and Social Communities

Evan Neufeld, VP, comScore Brand Metrix Alan Chapell, President, Chapell and Associates Eric Litman, CEO, Medialets Robert Samuels, Director Mobile Products, New York Times Antonio Vince Staybl, CEO, itsmy.com Moderator: Adam Hirsch, COO, Mashable Evan (comScore): “We’re at that precipice.” – He used the phrase “pupu platter” Eric (Medialets): Understanding who you’re reaching in mobile […]

Written by David Berkowitz March 12, 2009November 26, 2020

Conferences and Events
Mobile

Digiday Mobile: Mobile Marketer Roundtable: The Elephant in the Room: The Economy

Image via CrunchBase More Twitter Highlights Below from DigiDay Mobile: The Mobile Marketer Roundtable: The Elephant in the Room: The Economy: What impact will it have (or won't have) on mobile? And how can marketers use mobile to gain the edge in a down market? How does an agency and marketer justify spending on an […]

Written by David Berkowitz March 12, 2009November 26, 2020

Mobile
Search Engine Marketing

Lack of Latitude for Google Latitude Gets Laughable

Trojan Horse: GoGap via Flickr There's a lot of buzz right now about Google Latitude, the new location-based service where you opt in to the service, select which friends you&39;re connected to, and then have it automatically update your location. I admit that there&39;s a creepy factor here, and that most people will not want […]

Written by David Berkowitz February 6, 2009November 26, 2020

Mobile
Social Media
Technology

The Berkies: My 10 Impactful Technologies in 2008 – Technology That Changed My Life

I started to come up with a list of some of the most meaningful technologies for me in 2008. The one thing that they have in common is that they all changed the way I do something. Amazon is starting to change the way I shop and read. Hulu is changing how I watch TV. […]

Written by David Berkowitz December 29, 2008November 26, 2020

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Mobile

First Thoughts on Motorola's Droid on Verizon

Everything Must Go! It’s the Mobile Marketing Fire Sale at iMedia

10 Myths of Mobile Advertising – Jumptap – iMedia Breakthrough Summit

DigiDay Mobile Panel: Monetizing Mobile Content and Social Communities

Digiday Mobile: Mobile Marketer Roundtable: The Elephant in the Room: The Economy

Lack of Latitude for Google Latitude Gets Laughable

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