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Arts and Entertainment
Columns
Search Engine Marketing

Striking and Searching

Today’s column was originally published in MediaPost and continues in the extended entry. THE WRITERS GUILD OF AMERICA launched its long-awaited strike. How will this event affect marketers, search engines, and consumers’ online media behavior? SEMCO, the union for search engine marketing columnists, hasn’t quite caught on, so I’m remaining on the job to answer […]

Written by David Berkowitz November 6, 2007November 26, 2020

Arts and Entertainment
Media
Video

Firebrand Preview Launches during Advertising Week – Love Coverage

Blogging from the launch of Firebrand, a new media company focused on entertaining ads in multiplatform environment – Web, TV (on Ion), and mobile. Official launch: October 22 Targets Millennials, 30% of US population. Firebrand: QVC for the MySpace generation, or doing for ads what MTV did for music/music videos. Bottom line: advertising supported by […]

Written by David Berkowitz September 25, 2007November 26, 2020

Arts and Entertainment
Columns
Conferences and Events
Search Engine Marketing
Video

Search Gold in Dem Dar iHollywood Hills

Today’s column will give you a sense of deja vu if you read through the notes I took while at iHollywood July 19-20, but I did a lot of organizing, editing, and analysis to provide context for all these points, so it still may be worth skimming the list. And if it’s new to you, […]

Written by David Berkowitz July 31, 2007November 26, 2020

Arts and Entertainment
Conferences and Events
Media

NBCU, Blinkx, Yahoo at iHollywood

This was a great session at iHollywood with three really different, really bright folks (full disclosure: I work with one of the panelists and kind of have to say that about him, but I don’t need to say that about the other two, and even objectively they were all great). This is all in their […]

Written by David Berkowitz July 19, 2007November 26, 2020

Arts and Entertainment

Yahoo Has Lyrics, If You Can Find Them

Hooray, Yahoo Music has partnered with Gracenote to offer a searchable music lyrics library, the first time this has ever been legal online, as reported by TechCrunch. Took long enough. Searching for old favorites like "(What’s So Funny ‘Bout) Peace Love and Understanding" by Elvis Costello and "Only the Good Die Young" by Billy Joel […]

Written by David Berkowitz April 26, 2007November 26, 2020

Arts and Entertainment
Columns
Search Engine Marketing
Technology
Video

Playing Matchmaker For A Stingray

This week’s column is a thought experiment around a Google acquisition of Gemstar-TV Guide. There are some reasons why it wouldn’t work. Then again, Aaron Goldman coincidentally came to the same conclusion in his column a day later. The column continues in the extended entry. Playing Matchmaker For A Stingray by David Berkowitz GOOGLE, I […]

Written by David Berkowitz April 5, 2007November 26, 2020

Arts and Entertainment

Real Estate Confidential on Fine Living

Here’s a new real estate show to check out on Fine Living, Real Estate Confidential.

Written by David Berkowitz March 25, 2007November 26, 2020

Arts and Entertainment
Social Media

Cassie Sutton's Holiday Wishes

Cara received a strange holiday card this week from the Sutton family, who we didn’t know. They sent regards from Lincoln Heights and described what’s going on with the family. Something was fishy as nothing was handwritten on the card or envelope, and there was no return address. There was one link though, a MySpace […]

Written by David Berkowitz December 28, 2006November 26, 2020

Arts and Entertainment

Living with Ed on HGTV (Advertorial)

Full disclosure: I’m engaging in blogger relations for HGTV, so I have a vested interest in this post. Additional full disclosure: I’m not the target audience for HGTV. But the show I’m marketing right now is also one I’m really curious to watch. It’s called "Living with Ed," and it’s a reality show that’s essentially […]

Written by David Berkowitz December 28, 2006November 26, 2020

Arts and Entertainment
Fun
Social Media

Quick Reflexes for a Manatee

I love this story via the NY Times: In a throwaway line in a sketch about college mascots on Conan O’Brien, someone references HornyManatee.com. NBC registers the domain right after the taping but before it airs. Brilliant. Apparently the move was also to prevent issues from the FCC, in case someone else registered the domain […]

Written by David Berkowitz December 12, 2006November 26, 2020

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Arts and Entertainment

Striking and Searching

Firebrand Preview Launches during Advertising Week – Love Coverage

Search Gold in Dem Dar iHollywood Hills

NBCU, Blinkx, Yahoo at iHollywood

Yahoo Has Lyrics, If You Can Find Them

Playing Matchmaker For A Stingray

Real Estate Confidential on Fine Living

Living with Ed on HGTV (Advertorial)

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