Newsletter Archives - Page 8 of 11

Marketing
Newsletter
Professional

The Block before the House

Before there was a house, there was a block. We’ll soon revisit the house, known as a Clubhouse. We will start with the block party. The block party was happening on Twitter. And there was a new kid on the block, H&R Block. Its icon was a plain, green block. In March 2008, Twitter maybe had […]

Written by David Berkowitz March 17, 2021March 17, 2021

Advertising
Newsletter
Tools and Tips

Welcome to Serial Marketer’s Referral Rewards

Thanks so much for reading the Serial Marketer Weekly. It’s a labor of love, and it means a lot to know that this is something of value for you. I do have one favor: if you’ve been enjoying this, please share it with a friend or colleague. As I don’t charge for this, word-of-mouth is the […]

Written by David Berkowitz January 22, 2021January 27, 2021

Newsletter
Public Relations
Social Media
Trends

How To Be Selfish

One of the best ways to make yourself invaluable involves doing what may seem unthinkable: Putting yourself first. “No!” you, my selfless reader, are thinking. “My client comes first.” “My family comes first.” “My team comes first.” “My friends come first.” “Society comes first.” “The planet comes first.” Wonderful sentiments. But what about you? I’ve […]

Written by David Berkowitz January 13, 2021January 13, 2021

Newsletter
Public Relations
Social Media
Trends

The Best Time to Start a Community

Reflecting on a year where Serial Marketers grew by more than 1,000 members and nearly tripled from the 700 it had in December, it begs the question: when’s the best time to start a community? The question came up when I was in a chat with Mac Reddin, founder of Commsor and Community Club. As we […]

Written by David Berkowitz December 16, 2020January 1, 2021

Newsletter

What’s Better Than Empathy?

Remember June, when school ended? Remember March, when tens of millions of parents of schoolkids had to figure out how to adapt their schedules and experience to become educators? Remember when we wondered when some kind of normalcy would resume? Yeah, so much for that. Instead of “Back to School,” which millennials like Paul Rudd may not […]

Written by David Berkowitz September 16, 2020November 26, 2020

Newsletter

Not All Heroes Wear Claws

Let’s talk about two superheroes. One inspired millions of people with his supernatural acting talent. He channeled that talent into making a film that was Black and African and Feminist and Beautiful — and a fun superhero movie. Another is a Supreme Court Justice from the Bronx. First things first though. Chadwick Boseman’s smile was […]

Written by David Berkowitz September 16, 2020November 26, 2020

Newsletter

25 Hours, 25 Months

When I released the beta version of the Serial Marketers paid subscription last week, I was thrilled that it took just 25 hours to run out of the first batch of discount codes for the initial users. Selling out 25 codes in 25 hours is good business. I don’t even know what I was expecting, but it […]

Written by David Berkowitz August 20, 2020November 26, 2020

Newsletter

A Product Birth Announcement

No matter how many products I’ve worked on marketing and selling, all of that seems easy compared to building my own. That’s been a focus of mine during some downtime the past few months, as I’ve explored adding a premium layer to Serial Marketers. For much of the past year, I’ve been building a roadmap for […]

Written by David Berkowitz August 20, 2020November 26, 2020

Newsletter

Don’t Google It

What are the hardest things for you not to do these days? Maybe, given the not-so-mythical “Covid 15,” it’s not eating the rest of the pie (come on, you’re going to finish it sometime, right?). Maybe it’s not sending that tweet at 2am that seems pretty funny to you now but won’t make any sense […]

Written by David Berkowitz July 30, 2020November 26, 2020

Newsletter

How to Give a Virtual Talk (and How Not To)

This week, I had another quarantine first: waking up in the middle of the night to give a virtual talk to a Hong Kong-based trade show. The talk was on behalf of Outernets, my client that powers omnichannel, data-driven experiences in the physical world, at the Connected Retail Experiences conference within the Start Me Up HK Festival. As […]

Written by David Berkowitz July 14, 2020November 26, 2020

Posts navigation

Newer posts

Older posts

Want to get all the updates in your inbox?

Join our community that brings global marketers together!

Want to get all the updates in your inbox?

Categories

Archives

Join our community that brings global marketers together!