I was doing yoga at home using a mobile app streamed to my TV this morning, and the naughtier of my cats, Cash, used this as an opportunity to hop on the dining room table. He knows he is not supposed to.
I paused my yoga and shooed him off.
At the end of yoga, I needed stoppage time. So I added some on.
Isn’t stoppage time a brilliant invention?
Admittedly, I only saw less than one-and-a-half games of the World Cup – the final two Team USA played. Matches? Contests? Do you even call them games? I don’t know. I don’t follow soccer, or as they call it outside of the States, grassball.
Still, that added buffer that the refs tack on to the end of the game is one of those inventions that seems universally applicable. Like the concept of the Sabbath, even metaphorically instead of literally – a break from your normal way of business once in a cycle. Or the idea of passports – shouldn’t we get collectible booklets memorializing all kinds of our prized achievements and activities?
Stoppage time is one that could have all kinds of implications.
Like, we keep our meetings to 25 or 50 minutes instead of the half- or full hour, as I know some of you do. But what if we added stoppage time at the end for all the tech glitches, personal emergencies, or other distractions that arise? The host just goes “25+3,” and then the meeting ends in 28 minutes.
Or what if you’re tucking your kid into bed, and you wind up pausing to answer a pressing text or email that came through. Your kid then gets another six minutes stoppage time, and you get to spend more time doing what you really wanted to do.
The same can happen when we’re taking a walk to work or on some errand, and we’re stuck on our devices so much that we’re on autopilot. Stoppage time! Add +5 to the walk and go around the block twice more, devices away and your AirPods in your pocket. Take those extra 5 to pay attention to where you are.
Imagine if this could be built into the workweek. Companies that have implemented meeting-free days get this, as do some international experiments with the four-day workweek.
You know all those unforeseen obstacles that come from the top down or bottom up or just you getting in your own way?
Or at home, all the dishes you kept meaning to get to? Mail you kept meaning to open? Closets you kept meaning to reorganize?
With stoppage time, you get that +8 or +24 hours to do it.
The danger is when we count on stoppage time. When it’s the crutch.
How many of us operate this way with sleep? “I’ll make it up on the weekend.”
Aha.
Or with life?
Yeah.
But if we build some of that stoppage time in, and we know we’ll have a little extra room to make things right, even the score, and get ahead…
Maybe we can be the selves we wanted to be all along.
David
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WHAT TO READ:
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Recent content shared by Serial Marketers and friends:
- Interview with an AI: ChatGPT says ‘consider the risks of using AI in advertising’ by Kenneth Hein
- Confronting That They Hate Us: What Are We Going To Do About It? by Jim Weiss
- Keurig Dr Pepper Names New Chief Research & Development Officer
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UPCOMING SERIAL MARKETERS EVENTS
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LEAD GEN MASTERCLASS
December 10
Los Angeles | Virtual
“What is Lead Gen Masterclass? Online or In Person Lessons on the high level parts of Lead generation World. We will cover from clicks to billable call or paid form leads. We will explore the whole process. For the traffic side we will go over facebook and tik tok creatives as well as campaign structures. For the revenue side of things we will go over setting up your own offer, backend monetization, working with buyers lead delivery and all the nuances it takes to increase margins”
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December 11-14
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“Email remains the most effective one-to-one connection with your customers, but new measurement limitations, competition from SMS, app and social messaging are challenging the inbox for attention. Engagement is crucial. Email marketers not only need to be well targeted and personal, but also entertaining and relevant to immediate customer needs and visible above the clutter. The annual winter edition of the legendary Email Insider Summit zooms in on the engagement issue. How are email gurus redefining and measuring engagement as open and CTR metrics disappear? What levels and kinds of personalization are really resonating with customers? Are nano-segmentation or AI driven profiling achieving better relevance? And where does good old-fashioned storytelling fit into the engagement challenge? Is the email marketing stack helping or hindering brand and relationship building? We Will Explore:–Case Studies in Advanced Personalization, –Post-Cookie and Click Metrics, –Enhancing Storytelling With Tech”
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December 13 & 15
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December 14
Honolulu Hawaii
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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.
IAB
Senior Manager, Learning & Development
New York, NY
Via Mark in the community
“The Senior Manager, Learning & Development will be part of The IAB Learning & Development team which serves as an industry resource for professional development by training media professionals and certifying their knowledge. Since 2012, 19,000+ professionals at 1,500+ companies have participated in our professional development programs. The Senior Manager, Learning & Development is passionate about developing content for industry professionals. You have your pulse on the digital advertising industry and are competent at creating learning content and experiences that help industry professionals thrive.”
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DRAGON ARMY
Sr. Account Manager/Account Supervisor
Remote
Via Stacy in the community
“Our Account Managers play an integral role at Dragon Army supporting the hygiene and growth of our current client partnerships, and in setting the tone for our teams as projects ebb and flow. Core responsibilities include overseeing client projects and ensuring deliverables are completed efficiently in partnership with the Project Management Team — on time, on strategy and on budget. The role will require this individual to apply a strong understanding of the company’s and the client’s industry, business, and products to identify opportunities for, and sell, additional solutions to drive revenue growth within assigned client accounts. Technical project knowledge or experience is a must with prior experience within mobile, innovation or web projects. Experience within social media is also preferred. Position will lead one large or several small-to-medium accounts. Beyond the day-to-day work, we’re looking for someone who is excited by content, digital, technology, and innovation, and doesn’t mind rolling up their sleeves alongside the team. Collaboration is imperative to our team structure, and it brings a sense of camaraderie that makes the work even more special. Creative solutions are our specialty, and that can sometimes mean wearing multiple hats and digging in. As an agency that puts our purpose and culture at the forefront of everything we do, this person will be expected to uphold Dragon Army values and should look forward to being part of a close-knit team that likes to have fun — together!”
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BROWN & FORMAN
Global Digital Marketing & Media Manager
Remote
Via Marc in the community
“This role is to oversee Global Integrated Marketing Communications (IMC) strategy for Woodford Reserve and Old Forester as part of the Super Premium American Whiskey Global Brand Team. This role guides Integrated Communications & Media strategy globally and is the lead for the execution of the IMC plan within the US & Canada for both Woodford Reserve & Old Forester. This role demands a high degree of collaboration with a variety of stakeholders including: US Brand Teams, the Global Woodford Reserve and Old Forester Brand Team, the US IMC Organization, and the Global IMC Center of Excellence. This role will have 2 direct reports. Together, the team will set direction, communicate best practices and optimize the overall communications process for Woodford Reserve and Old Forester globally.”
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THE ATHLETIC
Technical SEO Analyst
Remote
Via Marc in the community
“We are looking to hire a Technical SEO Analyst to help drive search success, technical brand strategy, solve complex SEO challenges and grow The Athletic’s visibility by improving the product’s technical performance. They will monitor the numerous technical signals that impact The Athletic’s visibility on search, and work alongside engineers, product managers, and the Newsroom SEO team on enhancing the product’s technical health and overall search performance. The Technical SEO Analyst role is a highly cross functional role with visibility across several departments with the primary responsibility of creating a Technical SEO culture and setting a strategic technical direction. The Technical SEO Analyst will report to the Director of Engineering and VP of Audience and Newsroom Strategy. The role has no direct reports.”
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Also, check out the Serial Marketers job board
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Candidate: Featured marketing and sales jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Hearty: Get recommended by peers and be discovered
- Hue: Amplifying voices of people in color working in marketing
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
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