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Inhumane on the Train

  Brought to you by: AIMG’s 5/9 event with Neuralift —AI for Segmentation: Unparalleled Precision with Transformative Time to Value—————————————————- What do Amtrak and the Humane AI pin have in common? A wanton disregard of the customer experience. One of them, at least, has enough going for it to survive despite their oversights. But with both, I […]
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The 80-100-20 Rule

  Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- You know the 80-20 rule, right? Ever since reading Richard Koch’s book “The Natural Laws of Business” in 2001, I have seen the rule everywhere. But as I’ve journeyed into fractional CMO work, I discovered a dimension of it that I […]
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AI, What Is It Good For?

Absolutely something Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- AI, What Is It Good For? By David Berkowitz “What’s the methodology for how you collected responses?” a community member asked during this week’s AI Insiders call. “Uhh, I put up a Google Form and asked some people to fill […]
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An Open Letter to the Fractional Movement

Who’s belittling what? Since I launched FOAF nearly a year ago, I’ve received all kinds of feedback – praise, skepticism, constructive and non-constructive criticism, offers to help, and so much more. But I never received a message like the one that arrived in my LinkedIn inbox this week, and it’s one I must respond to. […]
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Win Every AI Argument

Brought to you by: IndeCollective (save $1K on their bootcamp)—————————————————- Generated by Microsoft Copilot “So now I know when people say they’re going to therapy in Brooklyn, they mean a wine bar.” That’s a zinger I wrote in my notebook while speaking on a panel, Demystifying AI, with the Brooklyn Chamber of Commerce this week.  I wrote it […]
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Demystifying AI (easy, right?)

Brought to you by: AI Marketing Tools to Save You💰 & ⏰—————————————————- Here’s a roundup of what’s been going on and what’s ahead this past week. First off, next week, I’m trying something new and giving a paid talk on AI marketing tools. It’s a showcase of so much of the great tech and a lot of […]
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The 9 Stages of Coping with Client Loss

How to manage when it all falls apart Brought to you by: BlueDot’s AI-powered Google Meet assistant—————————————————- It’s a rare Monday column. I fell behind on getting this right for Friday, and I’ll just publish this one before the end of the year. Working for yourself or running your own business? Losing a client can be […]
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