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Inhumane on the Train

  Brought to you by: AIMG’s 5/9 event with Neuralift —AI for Segmentation: Unparalleled Precision with Transformative Time to Value—————————————————- What do Amtrak and the Humane AI pin have in common? A wanton disregard of the customer experience. One of them, at least, has enough going for it to survive despite their oversights. But with both, I […]
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The 80-100-20 Rule

  Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- You know the 80-20 rule, right? Ever since reading Richard Koch’s book “The Natural Laws of Business” in 2001, I have seen the rule everywhere. But as I’ve journeyed into fractional CMO work, I discovered a dimension of it that I […]
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AI, What Is It Good For?

Absolutely something Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- AI, What Is It Good For? By David Berkowitz “What’s the methodology for how you collected responses?” a community member asked during this week’s AI Insiders call. “Uhh, I put up a Google Form and asked some people to fill […]
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An Open Letter to the Fractional Movement

Who’s belittling what? Since I launched FOAF nearly a year ago, I’ve received all kinds of feedback – praise, skepticism, constructive and non-constructive criticism, offers to help, and so much more. But I never received a message like the one that arrived in my LinkedIn inbox this week, and it’s one I must respond to. […]
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Win Every AI Argument

Brought to you by: IndeCollective (save $1K on their bootcamp)—————————————————- Generated by Microsoft Copilot “So now I know when people say they’re going to therapy in Brooklyn, they mean a wine bar.” That’s a zinger I wrote in my notebook while speaking on a panel, Demystifying AI, with the Brooklyn Chamber of Commerce this week.  I wrote it […]
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Demystifying AI (easy, right?)

Brought to you by: AI Marketing Tools to Save You💰 & ⏰—————————————————- Here’s a roundup of what’s been going on and what’s ahead this past week. First off, next week, I’m trying something new and giving a paid talk on AI marketing tools. It’s a showcase of so much of the great tech and a lot of […]
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The 9 Stages of Coping with Client Loss

How to manage when it all falls apart Brought to you by: BlueDot’s AI-powered Google Meet assistant—————————————————- It’s a rare Monday column. I fell behind on getting this right for Friday, and I’ll just publish this one before the end of the year. Working for yourself or running your own business? Losing a client can be […]
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Beach Manors and Manners

  How polite are you to your AI? Brought to you by: Ramp (“spending made smarter”)—————————————————- Pardon me.I’m working on my manners with you. And I should apologize, as between my sermon the week before and this edition, I’ve spent the past week in St. Louis awaiting the opening of “Dr. Ride’s American Beach House” at the […]
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