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AI Horoscopes and Mirrors

As we get to the final stretch this year, there’s a lot on my mind and a ton to see through, but I will publish when I can and not worry about the set day and time. Thanks for coming along for the ride. Also, if you’re going through stuff, and there’s a lot of stuff out there, […]
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The Greek Gods of Advertising

  It might have been a couple of thousand years since you last visited the Olympus Ad Agency. Let’s take a tour. Hephaestus runs the IT department. He doesn’t spend a lot of time up on Olympus. He likes that he doesn’t have to see the staff as much with everyone all remote. It suits […]
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It’s Always about People

  As I first wrote this, I was returning from a dinner event celebrating the anniversary of a friend’s PR firm. Then, I went on Twitter and saw news story after news story about changes that will affect people’s lives. Those changes are unfolding as I write this now. Twitter sometimes seems like it’s all about […]
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Doing More with Less Ye

  I can’t believe I’m saying this, but the topic we weren’t talking about enough this week at Advertising Week was Ye. I’m throwing up in my mouth. But it’s true. As much as I’d rather talk about a thing else — cookie deprecation, creative optimization, Terry Kawaja’s Streamopoly board — I wish more of us (myself […]
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Atonement and Attention

  Allow me to atone as last week’s holiday and some other obligations delayed this missive’s publication. It’s still a piece I wanted to share. Writing this as I wrapped the Day of Atonement holiday, known in Hebrew as Yom Kippur, I expected to use the column as an excuse to revisit the marketing sins […]
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How Not to Train Your AI

  “A cat and a dog pooping on a book that is pink.” Sure, maybe it wasn’t the best idea to let my eight-year-old sit down with me late at night and burn through my first batch of search credits on Dall-E 2, OpenAI’s AI-powered image generation app. And yet… I combed through my search results.­­ […]
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OKRs & the Freedom to Fail

  I was away last week at a conference where I wasn’t speaking or blogging or Instagramming. Yes, really. It was an unusual treat for me, as it was a rare opportunity where I could focus on professional development. The event was the Global Member Meeting for Forrester’s Analyst Relations Council, a peer networking and edution group […]
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Do You Take This Brand?

  Take your seats, everyone, and we shall begin. We are gathered here on this blessed today to pay witness to one of the most glorious acts of humanity, the launch of a new brand. This is what happens when two brands with their own histories, identities, and style guides come together and declare that […]
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The Best Connection Request Ever or… Memoirs of a Maker

As I publish issue 200, six years after starting this newsletter as the monthly-ish Serially Sporadic and four years after taking it weekly, it’s an apt time for time travel. The year was 2013. I had recently wrapped up a seven-year run with my corporate alma mater 360i when my alma mater Binghamton University reached out […]
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Is TikTok the New Google?

  The Product Hunt newsletter headline as I write this is “TikTok as a Search Engine.” The Hustle went with a similar theme this week – “Google’s got competish.” Adorbs. The crux: Alphabet is touting how TikTok and Instagram are popular search engines for younger consumers, and per the logic of American-style capitalism, this benefits Alphabet by […]
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