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The 80-100-20 Rule

  Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- You know the 80-20 rule, right? Ever since reading Richard Koch’s book “The Natural Laws of Business” in 2001, I have seen the rule everywhere. But as I’ve journeyed into fractional CMO work, I discovered a dimension of it that I […]
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  1. Artificial Intelligence
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AI, What Is It Good For?

Absolutely something Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- AI, What Is It Good For? By David Berkowitz “What’s the methodology for how you collected responses?” a community member asked during this week’s AI Insiders call. “Uhh, I put up a Google Form and asked some people to fill […]
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  4. Google
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The Future of AI Will Be Ad-Supported

Time to welcome my future neighbors, and their moose Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!) Where is AI going next? Two words: Madison Avenue. There’s a funny thing about this avenue – which I know very well, as I actually live here. No one trusts marketers Everyone wants […]
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  1. Artificial Intelligence
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When AI Came for Camelot

King Arthur Baking is no match for ChatGPT. Who’s next? The latest victim of the generative AI era? King Arthur. No, not the legendary figure who, if he lived, has been dead for 1,487 years (source: Perplexity.ai). I meant the bakers. Since the pandemic started, they’ve guided millions of home-based bakers (and probably quite a […]
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  1. Artificial Intelligence
  2. Google
  3. Marketing
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Is Google the New Google Killer (Again)?

Brought to you by: IndeCollective (save $1K on their bootcamp)—————————————————- Google vs. Google (via Microsoft Copilot / Dall-E 3, ironically I was wrong. And I was right. And I was right for the wrong reasons. In November 2012, I wrote in Ad Age about how Google was disrupting itself. In one of the ballsier predictions I’ve ever written, one […]
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3 LinkedIn LifeHacks

How to use and find your voice where it counts Brought to you by: WorkReduce’s New Workforce Agility Report—————————————————- I’ve been spending more of my time and energy on LinkedIn lately. It’s more productive and less toxic than other platforms, and it often leads me to connect or reconnect with wonderful humans. It’s not all perfect. […]
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Putting the “AI” in “Rabbi”

  Brought to you by: Ramp (“spending made smarter”)—————————————————- Putting the “AI” in “Rabbi” In the beginning, if you wanted to compare humans and humankind to another category, you’d likely go in one of two directions. They’re spelled out, conveniently, in a single biblical verse. Here’s 1:26 (per JPS, “The Contemporary Torah”): “And God said, ‘Let us make humankind […]
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Hungry for an AI Sandwich?

  Brought to you by: Ramp (“spending made smarter”)—————————————————- Robopig, via Ideogram “What ingredients would you put in an AI sandwich?” That’s what David Brown, Knotch’s Head of Strategy, asked me during a webinar this week, which you can find on YouTube. I said, and I’m paraphrasing both of us David B’s here, “With apologies to the vegans […]
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Threads

  Brought to you by: BuyerGenomics—————————————————- A brief thread: Threads is just enough like Twitter to be familiar, but without any of the weirdness that endeared it to its earlier users. Threads is like when a kid is gifted a sports car on their 17th birthday instead of saving up for a used sedan. The kid with […]
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Bicoastal Llamas & Strange Tales of AI

  Brought to you by: this survey!—————————————————- Three llamas walk into a bar. The bartender looks at them and says, “You guys must be here for the comedy night, huh?” The first llama says, “No, we’re here for the karaoke.” The second llama says, “No, we’re here for the trivia.” The third llama shakes his head and […]
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