Will search still be the driving force of digital media usage and revenues? Probably not. Consider the driving forces of the internet over the past few decades: 1980s: Bulletin Board Services (BBS) and early internet service providers – generally message boards, text-based games, and a few other add-ons 1990s: AOL and the closed internet service […]
Category: Search Engine Marketing
Your Google+ Strategy Calculator
Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […]
Google Voice Voicemail Transcription Partially Useful, Unintentionally Hilarious
I recently gave Google Voice another shot. I was an early user that never used it much, partially because I didn't like my phone number much. I checked it out again and paid $10 to switch my number to something more memorable. You can even search for number strings in your preferred area code, like […]
Vote on Questions to Ask Google’s Dylan Casey at TWTRCON
Today I'm interviewing Google Search Product Manager Dylan Casey (right) at TWTRCON, an event about the real-time Web. As a first, I'm sharing my questions in advance not just with Dylan, but with everyone. You don't just get to see them – you get to vote on them. Go here: http://bit.ly/twtrconDC I can't promise I'll […]
Real Takes on Real-Time Search
Image by Evan Hamilton via Flickr Okay, not the best blog post title, but it was a big day, being featured in both The Wall Street Journal and USA Today on the same topic: real-time search. For newcomers to the field, it's the very hot field where Google, Microsoft's Bing, and a range of startups […]
Go Deeper into the Real-Time Search Panel at OMMA Global
At MediaPost’s OMMA Global conference, I have the pleasure of moderating an amazing panel focused on real-time search. Below you can find the panelists on Twitter, along with recommended reading to learn more about the panelists’ perspectives on the subject. Update: Read coverage of the panel in MediaPost. Tom Daly, Group Manager, Strategy & Planning, […]
New Forecasts, Animated Maps on Google Trends
I just saw Google’s latest Facebook update that Google Insights for Search has some new features. They include keyword forecasting, shown in the first example, and a way to watch global search interest trend over time. The top example here is for “prom dress” while the bottom one is for “twitter.” Update: the top graph […]
A Couple Quick Thoughts on Facebook’s FriendFeed Acquisition
I'll save writing a custom post on this as I'm on the road at an event at the moment (surprise), but between some train rides and cocktail hours I managed to share a few thoughts in Ad Age and BusinessWeek. In BusinessWeek, I basically make FriendFeed sound like search crack for marketers. I think the […]
Wave Riding over Bing
Google Wave Team celebrates – by niallkennedy via Flickr Originally published in MediaPost's Social Media Insider In the future, my dad will be a blogger. He'll create wikis. He'll have his work translated into languages spoken across Europe, Asia, and South America. He'll accomplish it effortlessly with Google Wave. I watched the 80-minute developer preview […]
Microsoft Bing: The World’s First Search Portal
Image via CrunchBase I just shared a post on Ad Age's DigitalNext blog showing how Microsoft's new search engine Bing is really a search portal, even if it calls itself a decision engine: I've spent the last few days trying out a live preview of Bing, and it's much better categorized as a "search portal." […]