Campaigns Innovation Search Engine Marketing Social Media Technology Refer Madness I’ve been thinking a lot about referrals lately. I shared a story about that topic on LinkedIn last week and will include it here in full to save you a click (skip further below if you caught it already though; there’s more): — A short while back, a friend referred a consulting opportunity my way. When […] Written by David Berkowitz February 3, 2021February 3, 2021
Columns Search Engine Marketing Will Google Kill Its Cash Cow by 2020? Will search still be the driving force of digital media usage and revenues? Probably not. Consider the driving forces of the internet over the past few decades: 1980s: Bulletin Board Services (BBS) and early internet service providers – generally message boards, text-based games, and a few other add-ons 1990s: AOL and the closed internet service […] Written by David Berkowitz November 19, 2012November 26, 2020
Columns Search Engine Marketing Social Media Your Google+ Strategy Calculator Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […] Written by David Berkowitz October 5, 2011November 26, 2020
Mobile Search Engine Marketing Google Voice Voicemail Transcription Partially Useful, Unintentionally Hilarious I recently gave Google Voice another shot. I was an early user that never used it much, partially because I didn't like my phone number much. I checked it out again and paid $10 to switch my number to something more memorable. You can even search for number strings in your preferred area code, like […] Written by David Berkowitz June 28, 2010November 26, 2020
Conferences and Events Search Engine Marketing Vote on Questions to Ask Google's Dylan Casey at TWTRCON Today I'm interviewing Google Search Product Manager Dylan Casey (right) at TWTRCON, an event about the real-time Web. As a first, I&39;m sharing my questions in advance not just with Dylan, but with everyone. You don&39;t just get to see them – you get to vote on them. Go here: http://bit.ly/twtrconDC I can&39;t promise I&39;ll […] Written by David Berkowitz June 14, 2010November 26, 2020
Search Engine Marketing Social Media Real Takes on Real-Time Search Image by Evan Hamilton via Flickr Okay, not the best blog post title, but it was a big day, being featured in both The Wall Street Journal and USA Today on the same topic: real-time search. For newcomers to the field, it's the very hot field where Google, Microsoft&39;s Bing, and a range of startups […] Written by David Berkowitz November 4, 2009November 26, 2020
Conferences and Events Search Engine Marketing Social Media Go Deeper into the Real-Time Search Panel at OMMA Global At MediaPost’s OMMA Global conference, I have the pleasure of moderating an amazing panel focused on real-time search. Below you can find the panelists on Twitter, along with recommended reading to learn more about the panelists’ perspectives on the subject. Update: Read coverage of the panel in MediaPost. Tom Daly, Group Manager, Strategy & Planning, […] Written by David Berkowitz September 21, 2009November 26, 2020
Search Engine Marketing Technology New Forecasts, Animated Maps on Google Trends I just saw Google’s latest Facebook update that Google Insights for Search has some new features. They include keyword forecasting, shown in the first example, and a way to watch global search interest trend over time. The top example here is for “prom dress” while the bottom one is for “twitter.” Update: the top graph […] Written by David Berkowitz August 17, 2009November 26, 2020
Search Engine Marketing Social Media A Couple Quick Thoughts on Facebook's FriendFeed Acquisition I'll save writing a custom post on this as I&39;m on the road at an event at the moment (surprise), but between some train rides and cocktail hours I managed to share a few thoughts in Ad Age and BusinessWeek.  In BusinessWeek, I basically make FriendFeed sound like search crack for marketers. I think the […] Written by David Berkowitz August 10, 2009November 26, 2020
Search Engine Marketing Social Media Wave Riding over Bing Google Wave Team celebrates – by niallkennedy via Flickr Originally published in MediaPost's Social Media Insider In the future, my dad will be a blogger. He&39;ll create wikis. He&39;ll have his work translated into languages spoken across Europe, Asia, and South America. He&39;ll accomplish it effortlessly with Google Wave. I watched the 80-minute developer preview […] Written by David Berkowitz June 2, 2009November 26, 2020
