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Google Measures Football Tune-In

There’s been relatively little buzz lately about what Google’s doing in the TV advertising space as much more attention has been going to the dealing with Yahoo and Ask, the battle with Microsoft as it rolls out more online office applications, and the debate over how its text ad revenue is doing this quarter (360i’s […]

Written by David Berkowitz March 3, 2008November 26, 2020

Arts and Entertainment
Blogging
Columns
Search Engine Marketing

Live Blogging and Searching the Oscars

The MediaPost column from this past week is an excerpted, edited version of a post that ran on this blog a week ago during the Oscars. It’s included below, and continues in the extended entry. Two notes before proceeding: 1) Apparently, I’m really wearing my cultural illiteracy on my sleeve by not knowing who Edith […]

Written by David Berkowitz March 2, 2008November 26, 2020

Columns
Search Engine Marketing

Will The Future of Search be Televised?

This column, originally published in MediaPost, came out last week, but I forgot to blog it, and given that it’s about the future, it should still be relevant for a few more days. It continues in the extended entry. Would you believe the next Google-killer is coming from Samsung? Samsung doesn’t refer to its See’N’Search […]

Written by David Berkowitz February 25, 2008November 26, 2020

Blogging
Search Engine Marketing

Surf Canyon Plugin Finds Relevant Results

Here’s a great tip on blogger relations: always show what’s in it for the blogger. A case in point: Surf Canyon, the newly launched browser add-on for Firefox and Internet Explorer. The plugin finds ‘long tail’ relevant results when you conduct searches in Google, Yahoo, and Live Search. You just have to click a bullseye […]

Written by David Berkowitz February 22, 2008November 26, 2020

Search Engine Marketing

Yahoo Rejecting Microsoft Bid (Report)

Via Drudge Report, Breitbart recaps a Wall Street Journal article on Yahoo rejecting Microsoft’s bid: Board members concluded the unsolicited offer massively undervalues the company, a person familiar with the situation told the newspaper. Actually, it’s Yahoo that most undervalues Yahoo, if the way the company’s been run this decade has been any indication. The […]

Written by David Berkowitz February 9, 2008November 26, 2020

Search Engine Marketing

Spock: The People Search Wiki

This column appeared last week in MediaPost. THE MOST COMMON REACTION I hear when I invite a friend to Spock is, "Not another!" That’s understandable; 2007 was the year that accepting online invites went from exciting to burdensome. Yet Spock brings new approaches to search engine optimization that I anticipate will become a model for […]

Written by David Berkowitz January 15, 2008November 26, 2020

Search Engine Marketing

Search Like Its 1985

Via Organic’s ThreeMinds blog, a German car rental company found a way to make their text ads stand out by turning them into ASCII art – the old-school method of creating pictures based on standard text characters. This is brilliant for its creativity. Three thoughts: 1) Google won’t allow this for the long haul. This […]

Written by David Berkowitz December 21, 2007November 26, 2020

Search Engine Marketing

Can Search Predict Elections?

Yesterday, the Yahoo Search blog asked, “Can Search Usage Predict Election Outcomes?” The answer is no. I covered this in a Search Insider column in November 2006, “The Unpredictable Election“: If you were able to, in any rough sense, predict the results of the U.S. elections last week for either chamber of our bicameral legislature […]

Written by David Berkowitz December 18, 2007November 26, 2020

Search Engine Marketing

Making Room on the Mantle

As I’m just getting back into things, pardon one more post of personal pride (following the wedding announcement earlier). 360i, the indirect patrons of this blog and my work home for nearly two years now, has just been named MediaPost’s Search Agency of the Year. I take a lot of pride in what 360i’s doing, […]

Written by David Berkowitz December 13, 2007November 26, 2020

Search Engine Marketing

Craigslist Real Estate Scam Alert

UPDATE: After reading the post below, you can read more information and variations on the scam in this updated post. UPDATE March 08: Thanks for the continued comments; while this hasn’t stopped the scammers (international scams are especially hard to rein in), everyone who has commented (even anonymously) has helped others. Clearly the Eric Rosenfeld […]

Written by David Berkowitz December 3, 2007November 26, 2020

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Search Engine Marketing

Google Measures Football Tune-In

Live Blogging and Searching the Oscars

Will The Future of Search be Televised?

Surf Canyon Plugin Finds Relevant Results

Yahoo Rejecting Microsoft Bid (Report)

Spock: The People Search Wiki

Search Like Its 1985

Can Search Predict Elections?

Making Room on the Mantle

Craigslist Real Estate Scam Alert

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