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Search Engine Marketing

  1. Columns
  2. Search Engine Marketing
  3. Video

Video Search Worlds Collide

I’m delayed in posting columns; here’s the not-so-latest from MediaPost, which first ran last week. VIDEO SEARCH OPTIMIZATION AND advertising worlds have collided, and the big bangs bursting forth will shape the video marketing landscape for years to come. The audience at last week’s OMMA panel “Video Search Optimization: Prime Time for Prime Positioning” got […]
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  1. Search Engine Marketing

Microsoft Releases Updated Live Search Engine: Includes significant advancements in core technology and consumer experience.

Microsoft’s got a new engine update at live.com. Most of it seems pretty subtle, though I noticed that it does have Microsoft’s Encarta coming up for searches relating to quick answers. It only works sporadically though – Encarta appeared with a featured answer for "When was Jesus born?" but not "Where was Jesus born?" Similarly, […]
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  1. Columns
  2. Search Engine Marketing
  3. Social Media

Social Search: It's Not Who You Know…

Originally published in MediaPost’s Search Insider; it continues in the extended entry EVERYONE WANTS TO BE social these days. Given the hype around social networks and social bookmarking, it’s little wonder that search wants to be social too. The problem is that when you refer to "social search," the odds are that whoever you’re talking […]
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