Search Engine Marketing Archives - Page 15 of 16

Search Engine Marketing

Aloha, Mahalo – I'm Betting On the Algorithm

You’ve seen a first draft of this column if you’ve been reading the blog regularly, but there’s a lot more meat in this more formal edition, with some new ideas, some others that are more fleshed out, and some elimination of redundant phrases that I kept using when I banged out the blog post. Based […]

Written by David Berkowitz June 5, 2007November 26, 2020

Search Engine Marketing

Mahalo? Ma-ho-hum

Another day, another search engine getting some buzz. This one, Mahalo, has some pedigree behind it – well, if you can call it that. Jason Calacanis, the entrepreneur behind WeblogsInc, is the CEO. Calacanis is notoriously against any kind of search engine optimization, so it’s fitting that this doesn’t apply in Mahalo’s ranking. What do […]

Written by David Berkowitz May 31, 2007November 26, 2020

Fun
Search Engine Marketing

Fun with Google Analytics

I’ve been checking out the new Google Analytics, which is every bit as good as Avinash Kaushik says it is, even if he can appreciate it a bit more than me (he does work there now, though his credibility extends far beyond that). My favorite finding in Analytics for this blog: it ranks #2 for […]

Written by David Berkowitz May 18, 2007November 26, 2020

Columns
Search Engine Marketing
Trends

Discovery: The Anti-Search

This column picks up from a post mentioned on this blog about two weeks back on how this is the Year of Discovery. The idea’s fleshed out more in the MediaPost column below, which continues in the extended entry. Discovery: The Anti-SearchBy David Berkowitz If some visions for the future of search are realized, then […]

Written by David Berkowitz May 1, 2007November 26, 2020

Search Engine Marketing

RightDot or WrongDot?

Would you want your search results to include vetted search listings so you know which sites are official? That’s one of the questions that came up in my chat with James Grossman, the RightDot inventor who has received such a patent. If used by a search engine, results can then be vetted and validated so […]

Written by David Berkowitz April 27, 2007November 26, 2020

Columns
Search Engine Marketing
Trends

Integrated Asset Digitization: The One Trend That Explains All Others

What’s Integrated Asset Digitization, and why can it illuminate so much of what’s going on with media and advertising right now? I came to the topic in a roundabout way, at first contemplating how media buyers and planners will be affected by companies like Google trying to broker ads across all media from a single […]

Written by David Berkowitz April 25, 2007November 26, 2020

Arts and Entertainment
Columns
Search Engine Marketing
Technology
Video

Playing Matchmaker For A Stingray

This week’s column is a thought experiment around a Google acquisition of Gemstar-TV Guide. There are some reasons why it wouldn’t work. Then again, Aaron Goldman coincidentally came to the same conclusion in his column a day later. The column continues in the extended entry. Playing Matchmaker For A Stingray by David Berkowitz GOOGLE, I […]

Written by David Berkowitz April 5, 2007November 26, 2020

Search Engine Marketing

What's the Value of Google?

Google’s forays into the TV advertising space will raise some new questions about the company, and I think the biggest one is what it must ask of itself: what is Google’s value proposition for its constituents? Here are some of the many candidates: Relevance/Targeting: Advertisers reach targeted consumers. Consumers only see the relevant ads. This […]

Written by David Berkowitz April 4, 2007November 26, 2020

Search Engine Marketing

Pixsy.com – Super Bowl XLI

For a fun use of multimedia search tied in to the Super Bowl, this application from Pixsy: Pixsy.com – Super Bowl XLI. Thanks to Pixsy’s Lauren Karp for the link.

Written by David Berkowitz February 4, 2007November 26, 2020

Columns
Search Engine Marketing
Video

Image and Video Search Have Their Close-Ups

I’m now back from CES; read the previous blog entries for more on that. This week’s Search Insider, starts below and continues in the extended entry, and is of course always available in MediaPost. Next week’s column will continue the privacy theme touched on at the end of this one, so your feedback is welcome, […]

Written by David Berkowitz January 11, 2007November 26, 2020

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Search Engine Marketing

Aloha, Mahalo – I'm Betting On the Algorithm

Mahalo? Ma-ho-hum

Fun with Google Analytics

Discovery: The Anti-Search

RightDot or WrongDot?

Integrated Asset Digitization: The One Trend That Explains All Others

Playing Matchmaker For A Stingray

What's the Value of Google?

Pixsy.com – Super Bowl XLI

Image and Video Search Have Their Close-Ups

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